Main Subject - Internet and Businesses Online

Building a website is just the beginning of the journey towards successful e-Business. Once you have a site, it’s just like having an additional store in a mega mall called the Internet. Without visitors to your online store, you will not even have a chance to sell y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

our products no matter how great your products are!

Therefore, we need to allocate our resources for promotions and marketing of the website. There are various tools available, depending on your budget, time and resources.

The first step towards driving more traffi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to the website, starts with the domain name. You’d realize that some sites such as www.geocities.com/members/1234 do not have their own domain name. The tip here is to register your own domain name relevant to the company’s name, or industry for branding and image.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

f a website owner doesn’t even invest US$70 to get his own domain name, it seems he is not serious about his online venture and this would have a negative effect on his image.

You can get an International domain name, .com, .net, at just US$70 for 2 years of registr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tion, or a local Malaysian domain name, .com.my, .net.my, at RM100 per year. This investment would do wonders for the image of the website. For instance, www.InternetMarketingCoaching.com,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f="http://www.eflowercottage.com/" target="_blank">www.eFlowerCottage.com, and www.WebHostingMalaysia.com are some great domain names.

Next, make sure that your website is registered in the interna

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ional search engines (eg. Google), directories (eg. Yahoo!) and even the local ones. It is without doubt that much of the traffic to sites are still driven by these search engines and directories. You do not need to register your site with all the search engines out

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n the Internet. There are probably more than 7,000 so-claimed search engines! Just focus on the top 15 search engines and get your site listed there. You can either do the submission by yourself, or hire a consultant to do it. Either way, before proceeding, you need

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o read more about the search engine submission process, and their criteria. It’s not just about the metatags (as some so-called consultants will tell you), nor just the domain name. Various search engines and directories have different sets of criteria on what sites

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

they would add on to their database and how do they rank a site. It makes a huge difference whether you’re No. 1001 or No.11 in the search results. If you’re listed at the very end of the search results, you should focus on optimizing your website ranking, to push it

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to a better position.

Your site should do everything possible to entice surfers leave their email addresses, join your membership or sign up for newsletter, for you to do email marketing. If your list is small, say 300 emails, you can even use your Outlook Express t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

send them Newsletters. However, when your membership grows, it might be easier to use professional service or email softwares. Email marketing is not just about sending them an email about your latest product, it’s about reaching to your members and giving them valu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

-added information with irresistible offer! The successful formula of a newsletter is time-sensitive materials, reference information, special offers and fun. Email marketing’s effectiveness increases if the message is personalized to the reader, eg. “Dear Fione” in

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the content & subject rather than just general “Dear valued customer”.

Another important marketing tool on the Internet is participating in group discussions or forums. Just go to a search engine, and look for these sites, eg. Yahoo! groups. You should choose the gr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ups/forums carefully and evaluate whether these could be prospects that are interested in your products and services. When you join a group, you must be very tactful in your promotions. Posting commercial messages without value to the other members is a total No-No!

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou have to get into the group, build the relationship through helping the other members figure out answers to their problems. Once the relationship is built, these users would rather deal with your products and services because they trust you. This is an ongoing proc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ss, and you can only see the results in the long run, so you’d need to be patient.

One misconception about increasing website traffic, is over reliance on online marketing, and not doing offline marketing. It’s amazing that people would actually spend money on their

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

website, but not list the domain name on the name card, nor the company’s documents, eg. Letterheads, invoices, or store front. Sometimes, even the employees are not aware of the website! You must focus on where your prospects are. If they are offline now, offer the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

incentives to go online to your website as well. For instance, if you run a restaurant, your website should have discount vouchers for the members to print out, and redeem it at your outlet.

I often hear comments from small business owners that their websites don’t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

work. The truth is they don’t make their websites work. A website owner needs to take responsibility to promote his website just as much as promoting his physical business. Don’t just blame others. Increasing traffic to your website requires commitment and creativity

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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Folders are normally used to store important documents. But the role of folders doesn't stop there. A presentation folder has a great part to portray in improving the growth of a business.

Using words effectively is the way to make your cover letter a masterpiece. It’s not blue smoke and mirrors. There are no magic pills to take. It’s taking the best of your qualifications and characteristics and making them exciting and enticing to the prospective employer. The best news is that it isn’t that hard.

Leaders are faced with unlocking the potential in the people that they lead and motivating the individual is a key part of this process. Motivation is not something that is done to an individual as they already posses it. What a leader does, to benefit the whole team, is to release, or unlock, it

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Main Subject - Small Website, Big Traffic

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