Main Subject - Internet and Businesses Online

So you decided to open a web site for your business, and have extensive plans on what you want included on it. For the purpose of this article, let's say that n

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ot only are you offering information on your business, but you have several other ideas. Just to name a few - you want customers to be able to purchase products

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

online, include reviews of each of your product, allow your customers to rate and review the products, etc. It will be a very good web site, offering a lot of i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nteractivity that will draw your customers back.

The question now is - how much of that functionality needs to be up before your web site's grand opening? The

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

irst instinct is usually to wait until all of those programs are finished before opening your web site to the public. This option does have the advantages of be

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng quite impressive and giving your customers a way to interact with your business' web site from Day 1.

However, developing web sites with many features like

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

our example site take a lot of time. During the time that it takes to develop the site, there will be no web site up to draw in customers or revenue. Plus it ta

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es time to build up an online customer audience - with waiting to open your web site, you get a later start on beginning to pull traffic to your site.

Instead

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

f waiting until your site has all its features, I recommend having stages of development. Take a look at the features you wish to include and rank them - Which

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ones are mandatory? Those will need to be included in the Initial Phase. After you find the must-have's marked, begin to prioritize the rest. Place the highest

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

riorities into a Phase Two development stage, then the second highest into Phase Three, and so on. The goal is to build to one development stage and place that

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hase live. While that stage is live, a development version is made and the next development stage is worked on.

Back to our example site. The business owner he

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

re looked at their features, and decided that Business Information and Purchasing Products Online were mandatory. Official reviews - meaning ones that he chose

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o place on the products - was placed into Phase Two. Customer reviews and ratings became a Phase Three project.

Not only does this allow the web site to begin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ringing in business earlier, but it can also be used as an enticement back for customers. There can be a page set aside to describe what is currently in the wor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ks, describing how it will benefit the customers. If desired, a step further can be taken - you can ask for customer suggestions, as they make think of somethin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

they would like to see included that had not occurred to you. Also, you may be able to find some customers that are interested in becoming Beta Testers for you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

new version, which often results in the customers developing a closer relationship with your business.

While it can be impressive when one has the money and t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ime to develop a site completely before placing it live, most small business owners have to be more practical. The idea of rolling out the web site in stages a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lows for developing the site without breaking the budget. It can also lends the business a progressive feeling, as the changes will keep the site looking fresh

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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