Main Subject - Internet and Businesses Online

PayPal, a global leader in secure online payment solutions with over 100 million account members worldwide has just met their match. Google has just launched t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

heir new secure online payment solution called Google Checkout™, which will work very similar to how PayPal operates.

With ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

out.google.com" target="_blank">Google Checkout™ you can quickly and easily buy from stores across the web and track all your orders and shipping in one pl

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ace. Google Checkout™ is a checkout process that allows sellers to integrate with their website, enabling their customers to buy from them quickly and securely

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

using a single username and password. And once they do, the sellers can use Checkout to charge their credit cards, process their orders, and receive payment i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n their bank account.

Every online merchant has two goals: sell more and spend less. Google Checkout™ is a new way to process transactions that helps them ach

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ieve both. Checkout works with Google's search advertising program, AdWords, to increase sales and minimize expenses throughout the online sales and marketing

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

process.

Online shoppers often start with a Google search. Google’s search advertising program, AdWords, helps them find a seller through targeted text ads th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t appear beside Google search results. Now sellers can add the Google Checkout™ badge to their AdWords ads, which highlights their store and tells potential cu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

stomers that shopping with you will be convenient and secure.

Lengthy checkout processes frustrate online shoppers who then frequently abandon their shopping

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

carts. When a store accepts Google Checkout™, their customers needn't be among them. The purchasing information of every Checkout user is stored in a single ac

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

count, so they can buy from the seller by simply enter their username and password, rather than providing their credit card information over the Internet.

For

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

every $1 a seller spends on AdWords, they can process $10 in sales for free through Google Checkout™. For example, if a seller spent $1,000 on AdWords last mon

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

th, this month they can process $10,000 in sales at no cost. The more they spend to promote your business through AdWords, the more they save on transaction pr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ocessing fees with Google Checkout™.

If a seller exceeds their free transaction processing for the month, or they don't advertise with AdWords at all, they’ll

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

only be charged 2% plus $.20 per transaction.

Google Checkout™ merchants can sell with complete confidence. Checkout proactively identifies and filters out f

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

audulent transactions, and under their Chargeback Resolution policy, Google evaluates all chargebacks they receive and, whenever possible, fights them on their

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

behalf.

Some transactions are also covered by their Payment Guarantee policy: if a seller gets a chargeback on an eligible transaction and provides Google wi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

th all requested documentation and information within 10 days of the request, they will be reimbursed within a week.

Google’s new Google Checkout™ is that new

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

service that makes online shopping faster, more convenient and more secure. Try it out today for free

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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