Main Subject - Internet and Businesses Online

Are you planning start your own online store? Avoid these mistakes if you want your online shop to be successful.

1. Poor navigation:

Customers should be able to find products easily. Avoid something called 'mystery meat

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

navigation' where customers are forced to guess what certain menu items mean since there are no text to tell them what a particular menu item is all about!

Stick with what works - most common menu layout schemes are to h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ave the menu on the left, and/or at the top. Do not try any gimmicks or strange layouts that are not customary. You are just chasing visitors away if they cannot navigate around your site. This also happens on those websit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

es that are cluttered. The aim should be to enable the customer to reach a product of his interest with the least number of clicks.

Websites should look professional and the look and feel of the site should fit with the p

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

articular focus or brand. For example, cute-sey little cats with big eyes would be out of place on a corporate website, but will fit in better with an online store that sells childrens products.

2. Low-key promotion:

Man

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y people who run online stores make the mistake of not advertising. They work on the principle of 'build it and they will come' and hope that people will find their website by accident. If you don’t advertise, you are not

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

likely to get customers. You don’t have to spend much to advertise your website. Properly targeted keyword advertisements with Pay per Click engines such as Overture, Google and Momma; and email newsletters are an inexpens

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ve way of reaching customers.

3. Poor communication:

It is imperative to post contact information prominently on your website. People only buy from website that they trust. If you don't put your contact information on yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ur website, you may give customers the impression that there is no way for them to get support and help when they need it. If you don't have an email address displayed (and you shouldn't - you address will get harvested by

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

spammers!) you should have an email contact form. Even better is to have an online support ticket system to deal with customer enquiries formally.

4. Lack of updates:

You need to update your website regularly. You need

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to add new products, remove obsolete or out of stock products, advertise free offers and change prices where and if necessary. There is nothing worse than to come to a website and realise that the prices and products were

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

last updated 2 years ago.

5. Refusal to invest on SEO:

Apart from other advertising as discussed above, you ARE going to need to invest in Internet Marketing and Search Engine Optimisation. This investment could either b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e your own time and effort, or by paying a professional Search Engine Optimization company to do it for you. You can easily pay to get visitors to your site through Pay per click engines, but as soon as you stop paying for

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

those the visitors will also dry up. Investment in SEO and Internet Marketing might seem expensive in the short run, but in the long run the visitors that will arrive at your site through these methods are 'organic' visit

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rs and will keep on coming for years - long after your initial funds have been spent. Most of the best targeted search engine traffic come from natural results in the search engines.

6. Absence of return policy:

Make sur

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e that you have a friendly return policy, and that it is displayed prominently on the site. This gives the customers the confidence that if they don't like the product they can return it. Honor the return policies! Yes, yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u will get those people who take a chance by ordering the product, using it and then trying to return it, however, it is worth it in the long run to install confidence in your visitors. Clearly spell out your shipping poli

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

cy with regards to returns - should the person returning the product pay for the shipping?

7 Overly intrusive registration policy:

Don't force your customer to disclose more personal details than necessary. Only capture

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the minimum that you require. Yes, it would be nice to be able to build up a demographic database that contains information about the dietary requirements of your client's pet gerbil - but you will put clients off by reque

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sting too much personal information. Do consult with a professional with regards to your privacy policy as well. Most sites are now required to have a privacy policy but it can be a minefield if you want to do it yourself

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You know those dramatic commercials on late night TV for slicers and dicers and steak knives and juicers and rotisseries, don’t you? What do all of them, the successful ones, those that stick around and actually tempt you to buy; what do they have in common? They’re crackerjacks at creating VALUE. Literally, theirs sizzle.

Is your small or home-based company ready to accept credit card payments? You may have noticed that more customers are asking to pay with a credit card. Or perhaps you are losing customers who prefer the convenience of credit payments elsewhere to paying with cash or a check at your establishment.

A strategic plan intoday's rapidly changing environment must not be constained and limited by the past definitions of the industry, market, products/services, customers or competition. By starting with the end, the strategic plan can be adaptable, sustainable and comprehensive guide to the future.

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