Main Subject - Internet and Businesses Online

Almost anyone with a computer and internet access can go through the necessary steps to open an e-commerce enabled website on their own. The real challenge starts when that person want

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s to draw and, more importantly, retain customers from around the globe like Walt Disney’s Magic Kingdom does. Appropriate customer service is a critical element that many aspiring e-c

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ommerce shop owners don’t give a second thought to and because of it, they lose out on several potential sales.

Something that all customers want to see on your website is a ‘contact

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

information’ section. First, seeing the physical location of your headquarters gives them a great idea right off the bat as to what type of shipping costs and times they might expect i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f they order from your site. Secondly and, more importantly, it ‘proves’ you actually exist in the real world and can be contacted if need be. Unfortunately, this small but important s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ep of customer service is often overlooked.

Another thing that you should be sure to set up is an automatic contact form. Many versions of online shopping cart programs come with this

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

option, but, yet again, many store operators fail to set this up. A customer that can directly contact you through a form is one that’s more likely to trust and buy from you. You shou

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ld always include in this section (no matter how busy you think you’ll be) that you’ll respond to all inquires within at least 24 hours. 12 hours is better, but if you can’t stick to t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hat schedule, don’t advertise it.

A good, informative, meticulously thought out FAQ (frequently asked questions) page should always be on your site and be frequently updated. Think of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the things that people might want to ask and answer appropriately. A *lot* of people will read your FAQ, so feel free to use it to ‘sell’ your site’s best customer service features.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or example:

Q: Does ‘free shipping’ really mean free shipping?

A: Of course! Shipping is entirely free. (Your store) never charges you for handling or packaging fees either. Ever.

O

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ther popular questions include:

-What is your return/refund policy?

-Do you ship to _____ (Canada, Alaska, Hawaii, UK, etc.)?

-Do you accept PayPal?

-How long will it take for my o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rder to get to me? (Actually state average delivery times to certain geographic areas ex. Southern US, Canada, International, etc.)

Pack as many questions and answers you can possibly

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

think of in your FAQ, it will save you time you would have had to take replying to e-mails.

One more option you could include is your business' phone number. If you don’t have a dedi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

cated business line where you always answer the phone with “Hello, thank you for calling (your store)” don’t put up a phone number. Having anyone who’s not affiliated with the store an

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

wer a customer’s call looks horribly unprofessional. If you can afford it, set up a toll free 1-800 number, but don’t worry too much if you don’t want to invest in that. Just seeing a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

phone number is often enough to let your customers know you are for real and able to be contacted should something unexpected happen.

There’s a ton of other little things you can do t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o really turn a potential customer into a lifetime client, you just need to be creative and think about it. Email or call a customer and ask them for a testimonial, it’ll make them fee

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l really special and, if nothing else, it’ll have them come back to your website to check out their name on your site. Customer service for online stores is something that’s truly rewa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rding and can genuinely be a fun service to offer, just as it can be in the magic Kingdom, especially if you actually go as far as interacting with your customers from around the world

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Your personal introduction is an opportunity to put yourself or your business in the limelight yet so many people introduce themselves in generic and dull terms, a comoditization of their vocation instead of attracting interest in a short, vibrant statement that glows.

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Main Subject - A Virtual Magic Kingdom for Your Clients

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