Main Subject - Internet and Businesses Online

Well they are not silver coloured alians who balance on surfboards off the coast of California or Australia. A company called AXA ha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s produced findings in a survey that states that OAPs (What an expression - it stands for Old Age Pensioners) are now more likely to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

surf the internet than do a spot of gardening. Considering that the Old Age Pensioners are possibly not living in properties with g

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ardens anymore, that is probably not such an outrageous statistic. What is it with the younger people that they can reduce a huge se

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

gment of the population to an acronym? I suppose one never realises, when that age, that one will be there oneself in a few years. A

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd boy, do those years fly quickly. It will be in the blink of an eye. So you would have gathered that a Silver Surfer is an ancient

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

dude who likes the internet. For ancient read somebody over 50.

However, getting side tracked here. The issue is not the disregard

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

these market research specialists have for the older generation. What is of interest is the fact that the older generation, 50+ fin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ds it a lot more interesting to surf the net than to potter around in the garden shed. Not only that, hear this one marketers, this

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lost and ignored generation, according to the findings of this research actually spends a fair amount of money shopping online. That

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

must come as a bit of a shock. After all marketing campaigns are so directed at the 18 to 48 year olds. Nobody in other age groups

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

actually lives, or do they? Well if they do live, they certainly don’t have any consumer type needs. If they did, marketers would ac

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tually direct advertising towards them, wouldn’t they? You would think.

According to this survey, 45% of Old Age Pensioners actuall

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y purchase travel tickets online. Can you imagine what sort of revenue a company could generate, if it were prepared to acknowledge

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that some of their target market is actually a little older. Not only should advertising be geared to this segment of the population

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, as well as the other groups of course, but the websites should be accessible to the older generation. Although this generation gen

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

erally is not senile or physically handicapped, they do have some needs such as larger font size and a more logical way of moving ab

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

out a website. With other words, lose those ever so clever Flash intros and floating or pop up navigation buttons. Get some accessib

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ility experts in to advise and please have the website tested by a sampling of your target audience. A 25 year old designer can’t po

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ssibly presume he/she knows what it is like to be fifty plus and have failing eye sight and not quite as steady a hand is previously

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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