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Main Subject - 10 Tips To Build, Manage And Profit From An E-Commerce Website
Just because you've built your e-commerce website doesn't mean the customers will begin to come. You need to bring in the visitors, showcase your products, convince them to buy, and bring them back yet again to make any significant gains.
The customers need to be wooed by the unique customer experience that will bring them back, and have them sing your praise to their friends, spreading your name. This may seem like a tall order, but isn't. Li
The customers need to be wooed by the unique customer experience that will bring them back, and have them sing your praise to their friends, spreading your name. This may seem like a tall order, but isn't. Li
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
sted here are the top ten tips to build, manage and profit from your e-commerce website. Follow them and see the benefits for yourself.
1. Organize your Catalog around Product Categories
Many sites either provide a long list of products or lump them behind a search button, making it difficult to find them. Arrange your products into logical categories and subcategories, but do not overdo it. Research says it that most people get overwhelmed
1. Organize your Catalog around Product Categories
Many sites either provide a long list of products or lump them behind a search button, making it difficult to find them. Arrange your products into logical categories and subcategories, but do not overdo it. Research says it that most people get overwhelmed
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
with more than 7 categories. The customer must be able to easily search any product without help.
Your product should have a clear and high-quality picture, short and detailed specifications. If necessary add video or pictures of different view points (top angle, side view) along with the product specification.
2. Provide Multiple Payment Options
Keep all kinds of payment options available to your customers. Not everyone feels comfortable
Your product should have a clear and high-quality picture, short and detailed specifications. If necessary add video or pictures of different view points (top angle, side view) along with the product specification.
2. Provide Multiple Payment Options
Keep all kinds of payment options available to your customers. Not everyone feels comfortable
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
uying through a credit card, or has one. Allow for debit cards, fax, telephone, snail mail, paper and electronic cheques. And sign-up for fraud checking facility, without which you could easily end up losing entire day's sales within minutes. Provide a currency converter if you offer products or payment in other currencies.
Including a telephone number for customer support on the order is a must. It gives the buyers some extra feelings of secu
Including a telephone number for customer support on the order is a must. It gives the buyers some extra feelings of secu
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ity that they can always talk to a live person if anything goes wrong in the buying process.
3. List out Clearly Outlined Policies
Privacy:
Make your privacy policy public. Keep it in a prominent place, and link it to the home, products and checkout pages, so that customers who are vary of providing personal and credit card details feel comforted. Tell them if you plan to share their email address with others, or plan to send in promotiona
3. List out Clearly Outlined Policies
Privacy:
Make your privacy policy public. Keep it in a prominent place, and link it to the home, products and checkout pages, so that customers who are vary of providing personal and credit card details feel comforted. Tell them if you plan to share their email address with others, or plan to send in promotiona
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
l mail or newsletters.
Further, allow them to unsubscribe or opt-out of such email if they think so. Never sell the customer's personal particulars unless they have agreed, as this is a sure way to lose credibility doubly fast.
Security:
If you plan to collect sensitive information from your customers, you should use security systems like SSL (Secure Socket Layer). This guarantees that the data provided by your customer will not fall into th
Further, allow them to unsubscribe or opt-out of such email if they think so. Never sell the customer's personal particulars unless they have agreed, as this is a sure way to lose credibility doubly fast.
Security:
If you plan to collect sensitive information from your customers, you should use security systems like SSL (Secure Socket Layer). This guarantees that the data provided by your customer will not fall into th
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
hand of a malicious hacker while transferring from his computer to the web server.
This also will reassure your customers that you are truly concerned about the security of their personal information.
Terms and Conditions:
Write clearly and prominently all the sales and after sales support terms so as to avoid confusion. The internet is worldwide, and your customer can come from any country. List your shipping and handling costs upfront, an
This also will reassure your customers that you are truly concerned about the security of their personal information.
Terms and Conditions:
Write clearly and prominently all the sales and after sales support terms so as to avoid confusion. The internet is worldwide, and your customer can come from any country. List your shipping and handling costs upfront, an
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
be ready to ship anywhere on the Earth. Publish your returns policy, support hours, and even the approximate time taken to deliver the goods.
Send a confirmation note thanking the customer, and listing all the products, prices and key terms of the purchase in an email. Keep the customer updated of the order status at all times by email or by providing a link in your shopping page where they can check the status of their order anytime.
4. B
Send a confirmation note thanking the customer, and listing all the products, prices and key terms of the purchase in an email. Keep the customer updated of the order status at all times by email or by providing a link in your shopping page where they can check the status of their order anytime.
4. B
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ild a Newsletter Around Your Products
To snag new customers and keep the old ones remembering you vividly, seriously plan to launch a newsletter, and send it to all prospects and customers on a regular basis. Apart from the credibility of being a serious player in the market, you dazzle them with your commitment by releasing the newsletter on fixed days - like 15th of every month, or every Monday.
You can also show your expertise in your fiel
To snag new customers and keep the old ones remembering you vividly, seriously plan to launch a newsletter, and send it to all prospects and customers on a regular basis. Apart from the credibility of being a serious player in the market, you dazzle them with your commitment by releasing the newsletter on fixed days - like 15th of every month, or every Monday.
You can also show your expertise in your fiel
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
d by writing regular, in-depth articles, covering the latest trends in the industry, and reviews of new products. Your customers, distributors, and partners will start to eagerly await your newsletter. Sprinkle your promotions and products in between the contents of the newsletter, and be ready to receive an increase in web traffic and order bookings every time you send out the newsletter.
5. Let Customers Gift Your Products
Allow people to
5. Let Customers Gift Your Products
Allow people to
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
gift your products to their friends and loved ones. Provide free gift wrapping, a personalized message or a free gift for the purchaser. Allow them to create Wish Lists that they may use to buy later.
These small things do matter and act as freebies that your competitor may not have. Although these are fast becoming standard feature, make sure you don't end up with the dumb ones who haven't figured this simple technique out yet.
6. Promote
These small things do matter and act as freebies that your competitor may not have. Although these are fast becoming standard feature, make sure you don't end up with the dumb ones who haven't figured this simple technique out yet.
6. Promote
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
our Site Every Day
Strong marketing is the most important aspect of having a successful website. The best of sites won't make money if people don't come in hordes. Launch promotions, and get the word to everyone possible within your target audience.
You can do promotions using direct mail to your existing customer, in your newsletter, and fliers. All the methods of traditional marketing apply here. Don't leave any technique untried. Remember
Strong marketing is the most important aspect of having a successful website. The best of sites won't make money if people don't come in hordes. Launch promotions, and get the word to everyone possible within your target audience.
You can do promotions using direct mail to your existing customer, in your newsletter, and fliers. All the methods of traditional marketing apply here. Don't leave any technique untried. Remember
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
he old adage - Market, market, market.
7. Measure Results and Reorganize
Measure the results you are getting from each promotion religiously, and note what works and what doesn't. Experiment. Study. Fine tune. This is the only way to know how effective your campaigns and promotions are.
You can also bring in some external people to visit your site and give you sincere feedback about each page on your site. The more critical they are, the m
7. Measure Results and Reorganize
Measure the results you are getting from each promotion religiously, and note what works and what doesn't. Experiment. Study. Fine tune. This is the only way to know how effective your campaigns and promotions are.
You can also bring in some external people to visit your site and give you sincere feedback about each page on your site. The more critical they are, the m
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ore changes you will make, and eventually it will benefit you and your customers.
Keep making changes and test what works and what doesn't on a continuous basis. What works today may not work tomorrow.
8. Keep a Simple yet Effective Web Design
There is intense competition on the web. Make a compelling website that showcases your USP (unique selling proposition) and brings the customer back to your site. Differentiate from the rest by using
Keep making changes and test what works and what doesn't on a continuous basis. What works today may not work tomorrow.
8. Keep a Simple yet Effective Web Design
There is intense competition on the web. Make a compelling website that showcases your USP (unique selling proposition) and brings the customer back to your site. Differentiate from the rest by using
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
your imagination to make your site standout from the rest. A cool, cathy, easy to remember name could definitely help.
Make a simple site, with plain HTML, and a consistent look and feel on all pages. Use an easy to read font, at least a 10 size font, preferably 11. Do not load with graphics and huge pictures on every page, which may slow down your page.
Although this advice is becoming old fashioned as most people are moving to broadband, it
Make a simple site, with plain HTML, and a consistent look and feel on all pages. Use an easy to read font, at least a 10 size font, preferably 11. Do not load with graphics and huge pictures on every page, which may slow down your page.
Although this advice is becoming old fashioned as most people are moving to broadband, it
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
is still a good practice, as you don't want to lose the customers who use a low speed modem.
Flexibility and ease of use are far more important than flashy graphics or cool Java applets. The objective is to keep the customer looking at the products, and not keep them waiting or lose them by slow loading graphics or effects.
Keep the catalog simple, and with a consistent design with links to Home, Checkout page, Privacy Policy, Terms and Condi
Flexibility and ease of use are far more important than flashy graphics or cool Java applets. The objective is to keep the customer looking at the products, and not keep them waiting or lose them by slow loading graphics or effects.
Keep the catalog simple, and with a consistent design with links to Home, Checkout page, Privacy Policy, Terms and Condi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ions, Customer Profile pages handy and at the same, consistent place on each page. Make it easy to browse the store and mark products for later purchase.
9. Make the Login Process a Breeze
The less clicks needed to order, the better. Amazon patented their One-Click method that minimized the clicks, making the checkout process simpler and easier. Try to make the registration or login process minimal, and only keep the most relevant fields ma
9. Make the Login Process a Breeze
The less clicks needed to order, the better. Amazon patented their One-Click method that minimized the clicks, making the checkout process simpler and easier. Try to make the registration or login process minimal, and only keep the most relevant fields ma
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ndatory.
I was disgusted by the lengthy logon process which forced me to enter my middle name, date of birth, and mother's maiden name for just registering for an online taxi booking service. I left it mid way, and went to another taxi operator's site, which registered me within a minute. A simple thing can result in a costly mistake that loses the customer forever.
10. Reduce Popup Messages
Too many popups distract and disgust the customer
I was disgusted by the lengthy logon process which forced me to enter my middle name, date of birth, and mother's maiden name for just registering for an online taxi booking service. I left it mid way, and went to another taxi operator's site, which registered me within a minute. A simple thing can result in a costly mistake that loses the customer forever.
10. Reduce Popup Messages
Too many popups distract and disgust the customer
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Especially after the visitor closes your website window, if you start to popup other windows with more promotions, it leaves a feeling of being chased. It is also the signature of most of the adult sites, so steer away from such insensitive practices.
Show your professionalism and respect the customer's privacy and time. It will help to build your image as a serious and professional site and enhance your credibility.
11. Use a Reliable Host
Show your professionalism and respect the customer's privacy and time. It will help to build your image as a serious and professional site and enhance your credibility.
11. Use a Reliable Host
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ng Service
Use a service that is good, reliable, and can provide you with customer support at all hours. Web hosting is getting very cheap but it is better to pay a little more and get a fast and reliable web hosting. Nothing loses a customer faster than a slow site or a site that is down frequently. Compare a few hosting services, and ask around before signing up for one. You won't regret it.
Copyright 2004 Vinai Prakash. All Rights Reserved
Use a service that is good, reliable, and can provide you with customer support at all hours. Web hosting is getting very cheap but it is better to pay a little more and get a fast and reliable web hosting. Nothing loses a customer faster than a slow site or a site that is down frequently. Compare a few hosting services, and ask around before signing up for one. You won't regret it.
Copyright 2004 Vinai Prakash. All Rights Reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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