Main Subject - Internet and Businesses Online

Are you considering selling your product, or any product on line? There are many ways you can get an e-commerce store off the ground. This can be more of a dilemma than you think. This series of articles will help you decide which method is b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

est for you.

The are three basic methods to getting started in e-commerce.

1. Using an All-In-One method (This will be discussed in part one of this series of articles)
2. Hiring a website developer and webmaster to install, modify and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

run your e-commerce store (This will be discussed in part two of this series of articles)
3. Doing it yourself (Which is what we will discuss in this article)

While there are many more methods for starting an e-commerce store these are

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the three basic solutions. You can also combine some of these to suit your needs as you feel best. For instance some people may feel that they have enough technical expertise to install, set up and run their e-commerce store but will leave t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e design portion to a good website developer.

In this article we will look at and discuss doing it all yourself. The most popular method to get your e-commerce store up and running is to learn and/or have a desire to be hands on with your pr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

oject. This method is not for everyone but it could be for you. As discussed in part one of this series of articles besides having a product to sell you will need the following:

A. Shopping Cart Software
B. Competent Web Host
C. Me

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

chant Account

There is a specific reason I put these in this order. Most people make the mistake of obtaining the web host and/or the merchant account before they choose their shopping cart. The shopping cart software is going to be your fac

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e to your customers. The look and feel of the cart is how your customers are going to view you as a business. If it looks nice and operates smoothly then your customers will feel comfortable putting in their credit card number. The shopping c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rt should be an extension of your personality. But not all shopping carts support all merchant accounts and and not all web hosts can host every shopping cart. It would be a shame if you chose your web host and/or merchant account first then

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

find that the shopping cart software you like so much is not supported by one or the other. So take your time and choose your shopping cart carefully. Make out a list of all the features you want your store to have and make sure the software

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ou choose supports all of them.

Once you choose your shopping cart you need to research your hosting choices. Many times the developer of the shopping cart will recommend several different web hosts that they certify as being compatible with

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

their software. It is not necessary to use one of their choices but if you have problems finding the right host at least you have a list of hosts you can fall back on. As with most things in life, you get what you pay for. Don't go for the ch

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eapest host or the host that is offering hundreds of gigabytes of space or unlimited space. This is commonly known as overselling. A lot of hosts these days are fly by night operations. If you choose one that oversells themselves they won't b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

in business long. And if they have been in business a while there is a good chance that the server they will put you on is so slow your customers will grow old waiting for your store pages to load. Let's face it, you cannot sell your product

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s if your store is slow or cannot be reached. Hosting services are inexpensive these days so do your research and be prepared to pay a little extra to get the support, up time and performance you need.

A merchant account is not an absolute n

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

cessity but it will hurt your sales if you don't have one. Most people prefer to pay by credit card or PayPal. If they prefer to use a credit card they don't expect your shopping cart to veer off your domain to go to a payment portal such as

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

PayPal. So if you feel that you want accept credit cards through PayPal please just keep this in mind. People that prefer to use PayPal expect the cart to veer off to the PayPal page. Credit card buyers do not expect this and may stop the sal

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

just because this occurs. Having a merchant account means your cart talks directly to the bank that accepts credit cards and does not take your customer away from your store in order to pay for their items. Once you choose your shopping cart

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you should choose your merchant account based on the integration choices provided by the software. You can choose one that is not integrated with your cart but you will have to pay a developer to write the code that will allow the two to wor

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

together. Make sure you shop around and get the best rates you can. You can save a lot of money by spending your time doing this.

So there you have it. Once you have all your pieces in place and tested you are ready to start selling on line

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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So you did such a good job in 2003 at bringing in new clients to your firm that you’re swamped with business, your firm is large and growing, and all parts of your marketing system are in place and running smoothly? Congratulations - you're off to a great start for 2004!

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