Main Subject - Business

Are you having problems with your current business card that fails to impress potential clients? Or maybe you are not getting the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

increased business that your card is supposed to provide for you. Then you should improve your business card to make it into a gre

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

at marketing tool.

The business card is more than just a piece of paper to pass our names & numbers. It represents an opportunity

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to become an impressive marketing tool. Our business cards should be unique & distinctive so as to be a memorable conversation pi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ce for consumers.

Below are 10 tips to making your business cards function as a ‘fresh’ advertising billboard for your businesses

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

.

* Ensure basic information on your card is complete as in your name, profession, office address, contact numbers & fax numbers.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Providing your email address & your web site’s address will give it more appeal to consumers.

* Offer special discounts & pr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

motions.

* Place your business card in all your correspondence.

* Make your business card an appointment card to achieve

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

dual functionality.

* Give your business card to everyone you meet be it store clerks, gas station attendants, and etc to ge

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t maximum exposure.

* Make your business card a mini billboard to advertise your service or business product.

* Your bus

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ness card can also be a fridge magnet. Spend a little more money on it and you have a better chance of having your business card o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n a potential client’s fridge instead of simply stacked away with other cards.

* A professionally designed logo will reflect

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the true identity of your business and also make your business card more identifiable even at a single glance.

* Your busines

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s or services unique selling proposition (USP) should be highlighted on the back of your card. Some good examples of USP are:

1.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ead & Shoulders: "You get rid of dandruff",

2. Olay: "You get younger-looking skin", &

3. Red Bull: "You get stimulation

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

of body and mind".

* Shape your card relative to your business so your card can become a conversation piece. Limit the uniquenes

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s so your card will not be difficult to fit into places where business cards are stored or else it will risk a chance of getting m

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

splaced thus probably forgotten.

Your business cards do not have to lay dormant in somebody’s wallet or drawer. Instead, it can p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lay an active & powerful role to promote you, your business, & your services. Create your business card & follow the tips mentione

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d above to let it give you increased profits for your business as your smallest, efficient, & most effective advertising billboard

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Empowerment exists when employees have the authority to make decisions and take appropriate actions without first seeking approval from others. Empowerment allows frontline service staff to act quickly for their customers, improving customer satisfaction and boosting staff morale.

Okay so I do a lot of research; have traveled afar and obviously I have something to say. Ah; “Rants from Lance” indeed. Yes in fact it is over do but it is time; It is Soap Box time; I Read an interesting article today about the fact that 80% of all penalties for employment withholding costs were fined to small businesses with under ten employees.

There are many times in the career of a marketing person where this issue will come up - Which marketing or advertising agency should I use? If you opt to select your agency just by reviewing the portfolio of creative and client list or simply through a pitch, you might just lose a lot of money down the road. It is not uncommon for an agency to send the best team to pitch but have another team to serve the account once won! Here are 4 great tips to selecting the best team...

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