Main Subject - Business

Full-color, glossy print inserts are one of the best marketing methodologies available for small businesses looking to grow their sales and attract new customers. For decades, print advertising has been among the most

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rewarding, effective, and lasting forms of marketing. The results of print inserts in particular are fast, measurable, and hugely cost-effective when carried out properly. For example, small business owners can purch

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

se 10,000 full-color, two-sided, glossy newspaper inserts for only $375 at internet print resource centers such as Print And Deliver.

With such an excellent advertising vehicle (newspapers) and such an outstanding ad

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ertising medium (print inserts), one would think that the newspapers have mastered their sales processes and developed their advertising departments into well-oiled machines, right? Nope.

Newspapers are undoubtedly l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sing loads of advertising revenue as a result of their own inefficiencies, lack of sales training, and inability to effectively manage their prospective advertising customers. I have written this article after conduct

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng numerous calls to newspapers across the nation. In total, I called ten newspapers of various sizes and circulations in every major region of the U.S., and unfortunately, the results were almost always the same. Nin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

out of the ten publications that I contacted had disappointing and ineffective advertising sales processes. Here is a brief summary of my experience in trying to order newspaper insert advertising. I have randomly se

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ected one out of the nine newspapers for this review which I'll refer to as "The Daily News" for this article’s purpose.

Week 1:
(Thursday) 10:00- 10:20 AM Called to inquire about pre-printed inserts at The Dai

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y News Newspaper. Automated call answering service without correct advertising department option

Directed to Classifieds advertising dept. (closest available option for my needs) Sales Rep was confused when I asked a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

out print inserts, transferred me back to beginning of automated menu system. I hung up frustrated.

10:30 – 10:45AM
Called back, Rep seemed confused about where to direct my call, sent me to voicemail of wrong

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

epartment’s manager.

Week2:
(Tuesday) 9:00 AM
Requested Pre-Print Insert Rates from The Daily News Newspaper via email (after spending 10 minutes searching for the correct email online).

11:00 AM
R

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eceived call from The Daily News Newspaper informing me that they only have a flat rate newspaper insert fee of $699. This is for 12,000 8.5x11 distributed weekdays.

1:15 PM
Received call from The Daily News Ne

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

spaper's parent company, informing me that they do pricing of $55.50 CPM for 8.5x11, two-sided, full-color newspaper inserts. They were unaware that I had already been contacted by their publication. I was also inform

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d that there are no flat rates and that there are different pricing options dependent upon the print insert’s specifications and the distribution dates.

Overall Experience: After approximately one hour worth of trans

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ers, incoherent sales reps, and battles with automated menu systems; emails to nameless newspaper reps; and call-backs with misleading information...I have decided that switching my college major from journalism/newsp

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

pers to writing/marketing was the best decision I ever made. It would be difficult working within such an inefficient and uncoordinated industry on a daily basis.

How Can Newspapers Improve the Pre-Print Inse

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t Advertising Sales Process?

•Clearly list pre-print advertising rates on newspaper’s website

•Offer print insert targeted delivery by zipcode feature on website with CPM rates

•Establish a preferred vendo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

relationship with a cost-effective printer. Provide advertising prospect with printer’s information and a coupon for savings. Printer will then send pre-printed inserts to paper for advertising/distribution.

•Hire d

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

fferent (well-versed) advertising sales reps for pre-print and classifieds

•List easy-to-access circ information for weekdays and weekends

•Provide advertisers/prospects with a unique telephone assistance number

•C

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ordinate rates and follow-up communications between papers

•Automatically generate multiple advertising packages and send via email after customer inquires about pre-print advertising rates. Make it easy to advertise

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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With current advanced medical technology, people are expected to live longer. However, in the process of seeking treatment, the medical billing leaves them financially ruined. So, to pay for medical billing, critical illness insurance is necessary.

If you own a website, advertising it should be your main priority. Website advertising is the only way you'll make money from your website: without any visitors, you won't make money from your website. In the following text, I'll explain six ways of advertising your website that are bound to make you some money.

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