Main Subject - Business

Getting celebrity testimonials or endorsements is an effective way to boost sales, add publicity and credibility to your book, and attract attention from booksellers and libr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

aries. As a small press author, I don’t think I would have any trouble getting reviews from Booklist, Publisher’s Weekly or Library Journal if printed on the front cover of m

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

vampire novel were a testimonial by Anne Rice. Yeah, I know… dare to dream. Well, I actually checked on her website for her contact info, and although there’s a way to get i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

touch with her (that’s not to say she’ll answer my message), she makes it plainly clear that she won’t read other author’s manuscripts. With famous authors, this seems to be

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the rule.

Mid-level authors with big publishers have more luck because the publishers themselves (or at least their publicists) take care of this job. But how can small pre

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s authors get testimonials from celebrities when it’s so difficult to make contact, and when celebrities are too busy to read other’s works?

One way is through conferences a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d associations. By attending conferences in your book’s genre, you’re able to make connections and meet other authors, including famous ones. Even if you don’t meet famous on

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es, you might meet people who actually know them and could put a word for you. If you’re shy to socialize, just pretend you’re not yourself for the duration of the conference

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

This might sound silly, but the other day I read an interview where they asked the successful CEO of a famous company what her secret was, and she said, “I just pretend I’m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ennifer Lopez.”

Another way to get testimonials is by doing a search on the internet. Just type: “celebrity contacts.” Remember many celebrities have websites with their con

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

act info.

You may also check www.ContactAnyCelebrity.com. This is a database with over 54,000 celebrities. Remember to choose people who are recognizable in your field.

Ano

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ther resource is www.ParaPublishing.com (Doc. 609).

I’d recommend first querying before actually sending an ARC or draft of your book. Making contact by snail mail is more e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

fective because of the problems with spam, though follow-up emails are fine.

When querying, remember the following:

* Make it easy for the celebrity to answer you. Always i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

clude a S.A.SE.
* Send a personal letter explaining what the book is about. Include all relevant information about the book—publisher, ISBN, publication date, etc.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r> * If you already have reviews or other endorsements (even by unknown authors), include them. Also mention any awards won.
* The more personal, the better. A ha

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

dwritten post-it or note will get attention.
* Tell the celebrity how much you admire their work, and how honoured you’d feel if he or she gave you a testimonial. Ma

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y celebrities will feel flattered.
* Remind the celebrity how giving you a testimonial would actually give him or her free publicity.

If you haven’t heard from the p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

erson in two weeks, send a follow up letter. If he declines to read your book, thank him anyway. He might not read your book now, but he might do it next time. Once he agrees

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to look at your book, send him an ARC or draft. Some writers include an easy-to-fill out form to make it easy for the celebrity. Of course, never forget the S.A.S.E. If you d

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n’t hear from him in three weeks, send a follow-up letter. The secret is to be persistent, but always polite.

And remember, you’ll never know the possibilities until you try

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When incorporating in the state of Nevada, it's important for you to understand that there is much more to the process than obtaining your personal tax identification number (also known as your EIN), and a list containing the names and addresses of the corporation directors.

Loudly watching the intense activity at a modern trucking terminal and distribution center with all the material handling equipment moving in one direction one has to wonder how they do it all without any accidents.

Claude Hopkins is widely recognised as the father of advertising. His insights are so simple yet so profound and they apply just as well today as they did decades ago when they were first used. Here are three lessons, in Claude's own words.

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