Main Subject - Internet and Businesses Online

If you’ve been trying to increase your sales, but you’re stuck, here’s a new trick you might want to try: GIVE YOUR PRODUCT AWAY! Yes, you heard that right, you can actually INCRE

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ASE your sales if you give your product away!

It may seem counter-intuitive, but it really works. In the old days (before the Information Explosion), people primarily bought tangi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ble products. Things that they could hold in their hand. They could examine something before buying it. They could feel the quality of the materials that had been used to make th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

product. In those days you rarely had to plunk down your money for something until you’d had a chance to assure yourself you were getting what you wanted.

With the advent of the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Internet and the proliferation of information products, it has become increasingly difficult to examine and try out products before you buy them. Vendors are hesitant to let you tr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y their products unless you pay up front because they’re afraid that you won’t ever pay at all, but you’ll still be using the product anyway. This is an understandable concern, but

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

it has also helped to make people wary of information products in general. After all, who wants to shell out tons of money for a product only to be disappointed with it? Sure, you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

might be able to return it, if you’re lucky, but honestly once a vendor has your money they have you a definite disadvantage.

As an example of how this might work consider the phe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nomenal success story of Id Software. You’ve probably heard of the PC shooter game “Doom” that came out in the early 1990’s. This game was created by a few programmers who wrote i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and then GAVE AWAY a fully functioning copy of their game for free. Not just a canned video demo of the game, this was a full-blown playable game. Of course there was a caveat: i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t only contained the first level. If you wanted to play more levels you had to buy it, but if you were satisfied with the first level, or if you just didn’t like the game, then you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

weren’t out any money at all. (As an aside, I sure wish the purveyors of video game cartridges and CD’s for black-box game systems like PS2, Xbox, GameBoy, etc. would learn this l

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sson. I’m pretty darn frustrated by the fact that you usually can’t try any of those games out before you buy them, and then they are non-refundable to boot!)

I realize informatio

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n marketing isn’t exactly like video game marketing, and you can’t just give away your product and hope your customers will be nice enough to pay you. But you can give away little

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

bits of your product, or small teasers to keep them interested so that they’ll want to come back and buy the full package. Even better is to put your teaser info into an easily sha

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ed document format, like Adobe’s PDF format, and encourage your customers to share your info with anyone and everyone. Be sure to include links back to your website within your PDF

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

document so that people can find your products if they want to make a purchase.

Even if you only include one or two percent of your total product info in your teaser file, you sho

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

uld be able to generate enough sales to make it worth your while. Be sure to include some tantalizing language, too, that will make them want more. Say things like, “Learn the top

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

5 things never to do”, or “Find out what how one single trick could (whatever)…”. This is the sort of stuff that will make people want to buy your products. But a warning: Make s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ure you really deliver on the promises you make in your teaser file! If you mislead your customer you will pay for it dearly in the end!

Till next time…Success to you!

-Te

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/60261/mainsubjects-Give-Your-eBook-Away-and-Increase-Your-Sales.html">Give Your e-Book Away and Increase Your Sales</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/60261/mainsubjects-Give-Your-eBook-Away-and-Increase-Your-Sales.html]Give Your e-Book Away and Increase Your Sales[/url]

Bob was a loyal repeat customer until he met Sherri. In only one short month, Sherri was able to destroy the years of relationship you had shared with Bob, leaving you without the sales and without...Bob. Learn to read what messages your send to your clients and customers.

Architects often do not do very much public relations and many of them do quite well over time simply living off the wonderful referral jobs coming in. But breaking into the business is not easy at all and it takes a little bit of hard work and thought. It makes sense for architects to develop community goodwill and be cognizant of the need for positive publicity and public relations from the start of their businesses.

Before considering entering into a business partnership, consider whether you really need that extra person and whether they will uphold their part of the company. Because once you join forces, you've also effectively relinquished half the control and half the profits. And there's more. Much more...

Tags

Links

Main Subject - Give Your e-Book Away and Increase Your Sales

Related Articles: