Main Subject - Business

It's hard to believe that something as simple as color can let an audience know what a product is all about. Each color and shape has an underlying tone that lets t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he consumer know what to think when it is viewed. It may seem insignificant, but a color is an important extension of a brand's image.

So why does color matter to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

consumers? The simplest answer is past experience. For example, the color red is used to express feelings of excitement and passion, such as red roses expressing l

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ove. When people see red they get excited and are drawn to it. Red is considered a "power color" because it symbolizes extreme emotions. Businesses can use colors

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to communicate with their target and emphasize a certain aspect of a logo or ad. Color can also give a visual cue to the consumer so they know what to look for in

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

an ad. These factors make color a very important decision in the advertising process.

We now know that choosing a color is a very important decision, but the decis

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ion can't be made without knowing what these colors mean. David Johnson's article titled "Color Psychology" describes the use of colors and the meaning behind them.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

• Black is used as a color of power or authority. It is also used as a color of submission, such as priests wearing black to show submission to God.

• White is u

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sed to symbolize innocence and purity. The most common example is brides wearing white to their weddings or doctors wearing white to symbolize sterility.

• I alrea

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

dy discussed the use of red as a color that garners attention.

• Blue colors imply peace and tranquility. Studies have shown people to be more productive in blue r

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oms because is releases calming chemicals in the body.

• The color green is one of the most popular and easiest on the eyes. It symbolizes nature and is often used

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to help people relax. During the NFL Draft, the top college football players sit in the "green room" to help them relax before their name is called. The use of gr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

een is designed to help calm their nerves.

• Yellow colors attract a lot of attention. It is the most difficult color to take in but it can enhance concentration o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n a particular object or symbol.

• Purple is a color of royalty, wealth and luxury.

• Brown is seen as a solid, reliable color. Men are more attracted to brown th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

an women.

Now that we know what each color symbolizes, how do we use them? Let’s say you just started a company and want to seem really high energy and dynamic. T

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he best color to use would be red because it embodies the image you are trying to portray. How about an older company with very loyal customers? This type of busin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ess would want to use green because it displays the business as trustworthy and traditional. Finally, we'll use the example of a creative company that wants to stan

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d out look different. Purple should be utilized because it shows you as individualized and original, not likely to blend in.

All of this information can be used to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

enhance your presence in the market and effectively communicate your message to the audience. Simple colors can make your ads and logos stand out and increase your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

chances of awareness and recognition. Use color to its full advantage and have it speak to what your company is all about. Maximize your message by coloring it in

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It used to be that when you wanted temporary office space you had to fight for the best and shortest lease terms you could get. No more. The concept of shared office space now makes it fast and easy to obtain temporary office space for any length of time you need.

Picture Beijing in the early 1990's - a strong visual presence of communism in the typical courtyard-style housing (12 families housed in a block built around a central yard), grey Mao suits everywhere, almost no neon advertising signs and only occasional cars and mini-vans on the streets.

Procurement management can be defined as the independent monitoring or tracking of manufacturing processes to purchase order requirements. An implicit assumption of Economic Order Quantity (EOQ) analysis is that the purchase price per unit is constant. In an inflationary period, this assumption is not valid. If the rate of inflation is predictable the EOQ formula can be applied.

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