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Main Subject - The Truth About Writing & Using E-Books to Promote Your Freelance Business
I've seen so many articles written about the fast money to be made from writing an e-book that I wanted to dispel two common myths around this phenomenon, and give some tips for direct and
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
indirect income streams to be made from this medium.
I write from first-hand experience, of course!
1) I can make a lot of money immediately writing an e-book. False. While writing
I write from first-hand experience, of course!
1) I can make a lot of money immediately writing an e-book. False. While writing
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
an e-book might be a relatively easy task – if you know your subject matter intimately and are disciplined enough to actually finish – it still has to be promoted.
If there is one myth I w
If there is one myth I w
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ish I could get freelancers to understand, it’s this – you must market to be successful – your book, your services, yourself, etc. I don’t care how good your e-book is, how packed with info
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
mation, people just don’t part with their money easily – whether you're charging $5 or $50. FYI, this holds true for anything you sell/promote.
Writing the book will be the easy part – you
Writing the book will be the easy part – you
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
will expend 20 to 30 times the energy you spent writing it to promote it.
2) Writing an e-book will bring in more business. True. BUT, over time, not immediately. Writing an e-book
2) Writing an e-book will bring in more business. True. BUT, over time, not immediately. Writing an e-book
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
positions you as an expert. There’s just something about being an author that makes people think you are more knowledgeable, more professional, more of an expert.
You can have the same cre
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
entials and experience as someone who hasn’t written a book, but as soon as you add “Author of …” to your profile, you stand out.
BUT, I repeat – this will not bring an avalanche of busine
BUT, I repeat – this will not bring an avalanche of busine
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
s immediately. It will take time. Being an author is just another piece of the puzzle for customers which makes you stand out from the crowd. So, it is definitely worth it to write one, but
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
don’t sit back and wait for the business to roll in. You STILL have to market.
Capitalizing on Your E-Book:
Tips for Direct & Indirect Income Streams
1. Use it as a promo
Capitalizing on Your E-Book:
Tips for Direct & Indirect Income Streams
1. Use it as a promo
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ional tool rather than a direct source of income. For example, you can use it as a free giveaway to newsletter subscribers. This increases your subscriber list continuously. Web surfers
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
in particular are mostly seeking information. An e-book is the perfect giveaway because, once written, it costs you zilch to give away.
2. If you intend to use your e-book as a money ma
2. If you intend to use your e-book as a money ma
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ker, sign up with one of the major affiliate programs like Clickbank (Clickbank.com). This way, you can have literally hundreds or thousands of “salespeople.” Then, you can focus most o
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
your efforts on other marketing endeavors – eg, seminars, teleclasses, etc.
3. Speaking of teleclasses and seminars, develop one of these based on your e-book. When you write your
3. Speaking of teleclasses and seminars, develop one of these based on your e-book. When you write your
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ook, you will have everything you need to put together an on- or offline seminar or class.
Usually, you will have to add supplemental materials and revamp the format somewhat to create a c
Usually, you will have to add supplemental materials and revamp the format somewhat to create a c
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
lass, but the bones will be right in front of you. As the groundwork has already been laid, this can be an additional stream of income.
4. KISS: Keep it short and simple. While ther
4. KISS: Keep it short and simple. While ther
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
is a lot of garbage out there in e-book form, I’ve found that most give great information from first-hand sources – especially “how-to” information. So, look for e-books where the author a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
tually does, or has significant experience in, what they are writing about.
Tip: If you decide to write an e-book, get right to the point. This is no time to be Maya Angelou or Toni
Tip: If you decide to write an e-book, get right to the point. This is no time to be Maya Angelou or Toni
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Morrison. Make it an easy and informative read. That’s why people buy e-books – so that they can learn about their interests easily and immediately.
5. Finally – promote, promote, prom
5. Finally – promote, promote, prom
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
te! Whether you’re using your book as a promotional tool or a direct source of income, promoting it never stops because it all adds up to dollars in your pocket – directly or indirectly
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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