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Main Subject - 10 Sizzling Ways To Make People Click Your Banner
1. Yes, why not use reverse psychology on your banner ads.. Tell people not to click on your banner. E
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
xample: “Don’t Click Here If You Like Shopping”
2. Your sales message on the banner must be as attrac
2. Your sales message on the banner must be as attrac
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
tive as possible.
Using words like ultimate, powerful, sizzling, hot, etc to maximize the effect on y
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ur message. Make sure your words relate to your business and highlight your offer.
3. Everyone is loo
3. Everyone is loo
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
king for a good deal. Offer a discount or a limited time only free offer, save x amount if you buy tod
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
y, buy one get one free etc.
4. Give people proof that you are not wasting their time by clicking on
4. Give people proof that you are not wasting their time by clicking on
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
your banner ad. Make sure they understand your offer and include a testimonial.
5. People don’t know
5. People don’t know
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
you so don’t think they trust you. Why not have a famous and respectable person representing your prod
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ct, service or website. They will click on your banner because they will trust them over you.
6. Don’
6. Don’
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
t forget to use a strong guarantee on your banner ad. One prime example is your money back guarantee,
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
g. It could read double or triple your money back guarantee, lifetime money back guarantee etc.
7. Te
7. Te
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ll people what to do on your banner ad. There is still many new internet users who may not even know t
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
hey can click on a banner, so by adding the phrase ‘click here’ on your banner – it will increase your
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
clickthroughs.
8. Offer a sample offer or a trial on your advertising banner. That way people are mor
8. Offer a sample offer or a trial on your advertising banner. That way people are mor
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e open to try something new if they click on your banner and try out your product or service to see if
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
it is for them.
9. Sell, Sell, Sell. Tell people the major benefits of your product, service or websi
9. Sell, Sell, Sell. Tell people the major benefits of your product, service or websi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
te on your banner ad. Example of benefits could be like making money, saving money, loosing weight, in
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
crease energy, saving time etc.
10. Last but not least.. You could advertise a free offer on your ban
10. Last but not least.. You could advertise a free offer on your ban
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
er ad. People do love free stuff but make sure it relates to your target audience. If it is attractive
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
to them they will click and if they like it, then they will refer you to their friends and family too
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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