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Brochure Design:
Searching for Answers on how to design a corporation brochure for a business? This article will answer many of your most basic questions on how to design a brochure. It points out some of the fundamental design elements you need to keep in mind in order to prod

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

uce a brochure and will help you approach the design in a step-by-step manner. You will find out how to right a headline, learn simple design tips, and you will find out how to select the right photos for your brochure. So read on and find out:

• How do I design a corp. brochure?

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r> • How to design a brochure of a business?
• How do I design a company brochure?
• How can I produce a good personal brochure design?
• How do I design a business pamphlet?
• Where can I find good articles on graphic design?

If you are looking for answers t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o these questions you are most likely lost in a pile of thoughts, photos, hopes and a desire to produce a brochure that you can print. Well don’t feel bad many people start out in the same place. They start out with questions like:

• Where do I begin?
• What should I say in th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

headline?
• What should I show on the front cover?
• What pictures should I use?
• How can I make sure that I can get my brochure printed?

Where do I begin?
The first thing you must have in order to design a successful brochure is a good direction. Because w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ithout a plan you won’t know: what to write, what pictures to use and finally what to ask the reader to do once they have read the brochure. A good brochure must tell a story and with any good story you have to have a good beginning and a powerful ending.

What should I say in the he

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

adline?
The headline needs to be compelling, it needs to grab attention and be informative. A good headline should include at least one benefit that the reader will gain from your product or service. Try to avoid using only the name of the product or service, because in most ca

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es that will be meaningless to the reader. Make sure you use a benefit that the reader can understand and relate to something that will get them interested enough to continue reading the rest of the brochure.

What should I put on the front cover?
I personally like to see design

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s that include a title, at least one photo and possibly the company logo or name on the front cover. The proportion of each of these elements is your choice, let your creative juices take control there is no right or wrong here. All I can tell you is to look at the cover as a whole

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and think about how each element works with the others.

You can also be as creative with elements as you choose. I have seen beautifully designed brochures that only focus on one message and nothing else on the cover. On one cover I did several years ago I placed a one word title o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the cover, the word “Intelligence” and nothing else. The background cover I selected with was a metallic light blue. This gave the cover a very sophisticated look and communicated a powerful the message to the reader.

Use color carefully, colors that are to bright or bold can turn

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

people off. Using color is almost a science and I will get into that more in another article.

What pictures should I use in my brochure?
The pictures that you use in your brochure are very important because they will help you to tell a story, choose them carefully. The differ

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ence between a good picture and a bad picture starts with the picture itself. A good picture has to be taken in the proper manner. If you take a picture for your brochure make sure you start with the right type of equipment. A 35mm camera with the proper film and lighting is always

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

useable for a printed brochure. Please be aware that you will need to scan these pictures in a high resolution digital format in order to make them printable.

If you use a digital camera make sure that your camera takes pictures that are high resolution. Your camera should be able

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to take pictures that are at least 3.5 mega pixels or higher. With digital photography the higher the number of mega pixel your camera is rated at, the better the quality your photos will be.

How can I make sure that I can get my brochure printed? Now we need to talk about the type

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

of software that you need to use so that you can get your brochure printed. The best software to use is Adobe InDesign or QuarkXPress. Both of these publishing software packages are available for either the PC or Macintosh computers. If you don’t have this software and/or don’t kn

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ow how to use it, you can work directly with your printer or a graphic designer and have them produce the final printable version of your brochure for you

There are also a lot of publishing type software packages that are available for PC’s that you can use, however, please be aware

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hat this type of software is only good if you intend to print the brochures using a laser or inkjet printer. If you take your brochure to an Offset Printer after you have created it in this software the printer will not be able to use it directly to print your brochure. However, the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y could take the layout and use it as a template to produce a brochure that looks similar to your original layout.

So, now that we have covered the basics of brochure design, talked about where to begin, how to write a headline, what to show on the front cover, talked about how to se

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lect pictures that will be printable and most importantly choose the right printing method for your needs, you are now ready to begin.

Andrew Schmid is the owner of designsalesmaterials.com and the author of an informative e-book “How to Design a Brochure for a Business.” 570-784-280

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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