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So you have put out an ebook, perhaps got a few sales, and are now wondering how to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

leverage your product to milk it for even more profits. In this article, I will di

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cuss some ways to squeeze more profits out of your information products using quick

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and easy methods.

To start off, here are the five ways to add more value to your p

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

oduct:

1) Cheat sheet
2) Resource list
3) Quick start guide
4) Inte

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rviews
5) Videos and audio

The cheat sheet is a really good one. People love

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hortcuts and if you can give it to them, they’ll be all over your product. Provide

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

quick and easy reference sheet, and you will instantly add more value to your pack

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ge.

A resource list is also a good idea. Your list can be the ‘go-to’ list when cu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

stomers want to find a resource that helps them do things faster or easier.

Third

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n the list is the quick start guide. Again, this helps ease things for the buyer. T

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is guide will help ease information overload, and provide a step-by-step plan to ge

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ting started.

The fourth idea is a really good one to add a lot of value to your p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ackage. Interviews with known experts are highly valued, and you can package them i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to mp3 files and transcripts. This will also instantly add credibility to your prod

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ct.

Last on the ever list is the ever popular audio and video additions. The web i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

becoming of a more of a multimedia resource, and it’s been proven that different p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eople learn through different ways. Providing audio and video instantly solves this

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

problem.

If you can add any or all of those additions to your product, you can eas

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ly double or triple your price, and also give more value to your potential customer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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