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  • Main Subject - Why Write An E-Book?

    I love settling down to a really good book. Actually, I love the whole process, from going to the bookshop or library, browsing the books on the shelves to choosing o
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ne with a catchy title and bringing the book home to read at my own leisure. So why recommend writing an e-book? Regular paper books have so many advantages. I can pi
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    k it up anytime I want to. I don't have to wait for the computer to be free, hope for a good internet connection, get a neckache trying to read it on-line... I can pu
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    a bookmark where I've stopped reading in a regular book, instead of scrolling up and down on the computer screen. I can't read an e-book wherever I want. Unless of c
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    urse, I kill a few trees printing the entire book out in a larger font than it would otherwise have been in a regular book. E-books mainly have words. Pictures take
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    a long time to download and take up a lot of space. I like books with pictures. As they say, a good picture is worth a thousand words.

    Back to my question. So what's
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    so great about an e-book? Let's look at it from the author's point of view first.

    I have a friend who has been thinking about writing a story book for months now. Sh
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    's got the whole plot worked out. She's even thought about some illustrations. She went as far as entering her book into a competition, hoping that if she won, it wou
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    d get her some prize money to fund the initial start-up, and provide free publicity. So what happened ? Well, the whole long-drawn process of finding a good illustrat
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    r, trying to get her some funding, being really busy with her usual life, and probably sheer inertia got in the way.

    That's when I suggested she consider an writing
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    n e-book instead. Here's why.

    1. Writing a regular book and getting it published needs money. Not everyone has enough money to start the process going. It becomes wo
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    se when you consider the lag time between the publishing of your book and the time you see any money from the sale of your book. E-books need very minimal capital. Th
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    re are programmes that help you get started at the fraction of the cost.

    2. Finding a publisher that will publish your book. You could try to publish it yourself, bu
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    you'd have to pay for your own printing. Writing an e-book eliminates that problem. The internet will allow you an easy, cheap and quick way to get your book out.

    3
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    You can publish the book the way you want to. Nobody edits bits out.

    Sometimes people get so thrilled with the idea of writing that great story, they forget that gr
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    at story can only be sold if people want to buy it and read it. It has nothing to do with how well you write. Great book but no traffic equals no sales. The key word
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ere is MARKETING. As Robert Kiyosaki, the author of the best-selling book Rich Dad, Poor Dad pointed out, he wasn't the best WRITING author. Many people, he felt, cou
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    d write better than him. He failed English in school. But their books weren't being snapped off the shelves like his were.

    So why get round to writing an e-book, or
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ny book at all ? There's the attraction of having financial independence and a passive income stream. You get the satisfaction and prestige of being an author.

    Writ
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ng a book, e-book or not, is not just about having a great idea and putting it down on paper. It takes a lot more to turn it into a best-seller quickly and profitably


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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