Main Subject - Internet and Businesses Online

The toll free number 1-800-Get-Rich belongs to the Resorts Casino Hotel in Atlantic City. Perfect vanity number for a casino, right? Well apparently not. Their website shows the actual numbers, 1-800-438-7424 for t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he marketing department of Resorts Atlantic City. Those NUMBERS are nowhere near as memorable as is the mnemonic device of letters representing those numbers on the telephone keypad. It makes you wonder, did the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

casino have bad luck (no pun intended) or receive bad publicity for their 800-Get-Rich phone number?

Doing a Google search for 1-800-GET-RICH returns several spoof articles using the toll free number to make light o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

f get rich quick schemes. Seems as well suited to a casino as to satire, since gambling represents the ultimate get rich quick scheme.

But on the web there's a another element to toll free numbers you must conside

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

. 800 numbers are used as domain names which seem to stick in our memory as a web address just as well as a phone number. Resorts Atlantic City Hotel Casino should buy the domain name www.1800getrich.com from the c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

urrent owner and assign their marketing department toll free 800 vanity number to the Casino instead.

The domain name www.1800GetRich.com is for sale as of this writing if you visit that web address. You can be certain

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

that the current domain owner knows that the toll free vanity telephone number is owned by Resorts International Hotels www.resortsac.com which matches the domain www.1800getrich.com. It has to be enticing to thi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

k a large international hotel corporation may want his domain.

The casino owns the toll free number but isn't using the mnemonic for the numbers (GET-RICH for 438-7424). Makes you wonder about the history of the domai

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n name, since WHOIS records show it was reserved only this past May of 2004, AND the history of the vanity number since it is going unused, at least on the web site. Hmmmm...

There are vanity phone number resellers

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

online that actually specialize in providing 800 numbers with matching domain name for those seeking the consistent branding for their business. Clearly this is simply a marketing ploy by savvy 800 number vendors

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

as those domains may be full of hyphens and may cost more than they should due to the perception of value-added.

An interesting aspect to toll free numbers as domain names is that of 1-800 copyright and trademarks.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Take for example, the well known flower retailer 1-800-FLOWERS.com where they use both the domain name and the toll free number. Both are copy- righted and trademarked names and essential to the business.

Legal p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

recedent allows trademark owners to confiscate domains from "cybersquatters" who buy domain names containing trade- marked or copyrighted words and phrases hoping to sell that domain back to the trademark holder. B

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ut it is less clear an issue when it comes to descriptive toll free and vanity phone numbers. How about 1-800-PINDROP.com - which you would think would be registered to Sprint Communications? Curiously, as of Oct

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ber of 2004, this domain was available. What do they use? www.pindrop.com (without the 1-800) goes to Sprint.com.

It appears there are wide inconsistencies in using toll free 800 phone numbers as domain names but th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ey can be memorable, which is one measure of a good domain name. They also aren't limiting as to word length. I've always felt it's a bit odd to type in 1800keywordphrase.com as a domain name, but only because th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ere is no hyphen in it. 1800 looks like eighteen hundred and is just as strange as typing 247 for domains as a suggestion they are always open, more often seen as 24/7, but domain names can't have that slash mark i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

them.

As a matter of fact, I've always disliked numbers of any kind in domain names - especially those using numbers in place of the words "to" (up2me.com)& "for" (good4you.com) But, as owner of http://website101

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

.com I'm at odds with the dislike for numbers in domain names. Still, it works better than 1800website.com or 1-800-website.com, both owned by Verio Web Hosting and both purchased in August of 1996, but neither h

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ave web sites configured at those addresses. They must not have been a worthwhile domains, yet they keep them.

If it offers you another option for a memorable web address, 800 number domains may be worth considering

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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