Main Subject - Internet and Businesses Online

Picking a domain name should be easy, right? Why, I’ll just use my business name. Not so fast, Sparky. A good bit of thought should be given

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to selecting a domain name.

A Cautionary Note

Picking a domain name is like getting married. You are going to have to stick with it till th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e bitter end. People that use your site will come to know it by the domain name. Repeat visitors will often simply type in the domain name to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

get to the site, better known as “type in traffic”. As an example, do you search for “Amazon” when you want to buy a book or do simply type

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in amazon.com? If Amazon were to change its domain name to Desert, there would be a lot of confusion. The same goes with your domain. Once y

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ou pick something, stick with it.

Your Choices

Well, the obvious choice is your business name, but it may not be the best. There are four s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ignificant issues to consider.

First, is there something about your business name that makes using it as a domain an unwise choice? This sit

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

uation typically arises if you have a long business name or have plural words. “Halstatt’s Rip’n Marketing Campaigns, Inc.” is going to be a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

horrible domain name. Clients are going to find it difficult to type in such a domain name.

Double letter problems are a second issue that i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s entirely unique to the Internet. What if Sams Salon wants to use its business name as a domain? The “s” at the end of first word and begin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ning of the second can cause confusion. Is the domain name Samssalon.com or Samsalon.com? Confusing your users is a bad way to run a site.

T

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he third issue concerns the nature of your site and search engine optimization. If you are shooting for a particular keyword phrase, you may

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

be better off using that keyword phrase in your domain name. Google, for instance, looks at the domain name when evaluating a site. If the wo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rds in your domain name are spaced with dashes, many believe it will help in the ranking process. This is why you see so many xxx-xxxx-xxx.co

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

m domain names on the net. If your business focuses on a very specific area, strong consideration should be given to using relevant keywords

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

in your domain name.

Finally, your domain name should end in “.com” and I don’t want to hear any argument or see any rolling of the eyes. Th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e simple fact is that when people think of sites, they always type in .com. Yes, there are other extensions and .us, .net, .biz, etc., may s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eem unique, but it kills your traffic. Pavlov and his dog experiments had it right. People have been mentally conditioned to type in .com, so

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

don’t select any other ending. If you do, a smart competitor will register the .com version of your name to get some free traffic. If you ar

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e really lucky, a porn site will do it!

Take a breath before you select a domain name. Like a spouse, it can be either a good or bad choice.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A clip-on tie, a brightly colored blazer, a tool of their trade- a mop or broom, a spatula, and, or the inevitable frustrating feeling that the choice they made is a dead wringer for years on end of boredom, and the degree of humiliation that results in them having a reason to legitimately bang their head against the wall.

Company culture, everyone is talking about it, managers are fostering and developing it, hiring managers and recruitment companies/consultants are assessing it in applicants and customers are using it to discriminate when choosing which company to buy from.

Layoffs are part of corporate America. Several times a year the business section of the newspaper mentions another large layoff at well-known companies. One of the biggest layoff announcements of the year 2005 has been made by General Motors. GM wants to layoff about 30,000 of its employees. Several other companies have made similar announcements and more are to expect - sooner or later. This can happen almost anywhere and in any industry.

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