Main Subject - Internet and Businesses Online

This is a case of 'let the seller beware' ...

The tiny Polynesian island nation of Niue is beginning to think it's been had.

Frankly, it's clear they didn't do their homework before they did their deal.

Ironic

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ally, it seems the buyer hadn't really done his, either.

Anyone who has been inundated by advertisements for 'global domains' can easily understand that it's a burgeoning business. The specter of purchasing a do

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ain at a much better price than the more common 'dot com' or 'dot net' or 'dot org' is most attractive to most aspiring entrepeneurs on limited budgets. This niche's market leader is most likely Global Domains In

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ernational (GDI), which has no doubt put Western Samoa on the mental map of many a cybernaut. The key element in that deal is that the Western Samoan government granted the rights to GDI in return for a royalty f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r every domain sold.

Niue's name is derived from the local language's phrase for, "Look, a coconut!" It seems they should have used theirs more thoroughly before signing a domain deal with Bill Semich in 1998.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n American businessman whose former station was editor for a computer magazine, Semich recognized the potential value in the marketability of unique domains. Apparently finding the 'nu' extension an attractive le

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ter combination, he signed a contract with the Niue government that gave him the exclusive rights to it.

It wasn't a one-way deal. Semich guaranteed free wireless access for all 2000 of Niue's citizens and he de

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

livered, completing the installation of an island-wide network of translator towers in 2003. The country's leaders surely felt they had provided their citizenry with a service for the new century which would favo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ably ensconce their place in island history.

Semich, meanwhile, intended to hawk his bargain domains to Americans. He had no idea that his ideal customers were in Sweden, where 'nu' is the local word for 'now.'

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Obviously,'now' is a hot marketing action term in any language, so Semich was pleasantly surprised to find the Swedes flocking to his cyber-property. As a translated example of why this works for them, 'drive.now

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

(which would be 'k?ra.nu') is a very compelling sales slogan which becomes an ideal URL for a Swedish driving school. To date, Semich has had 110,000 sales of 'dot nu' domains at $30 a year, which has considerab

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y swollen the coffers of his '.NU Domain Ltd' to the extent that its website's home page default language is now -- or nu --- in Swedish.

In fact, Semich has cleverly taken advantage of this windfall to become t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e first domain provider to incorporate a complete Unicode character set into its scripts, allowing users whose alphabets have unique characters --- in Swedish, that would be the letters '?,' '?' and '?' --- to re

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ain true to their language instead of settling for Anglicized versions, which often destroy their original meaning. His company has already announced the rollout of this service in Sweden. Given that Unicode enab

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

les linguistic propriety to Japanese, Cyrillic, Spanish, French, German, Arabic and any other script with unique characters, Semich has truly become a pioneer in his craft.

All this commercial success has wrough

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

concerns in Niue. Not only is the disparity in financial benefit an issue, but the island's strongly Christian residents are upset that 'dot nu' has become a popular extension for pornographic sites. Semich disa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ows any responsibility for this segment of his clientele, but the fact remains that they are there.

The issue became such a political hot potato that 'neo-colonialism' was a trendy charge in Niue's recent electi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ns. Semich seems shrewd enough to realize that he's got the high ground in any bargaining that must be done to assuage his Pacific partners, so a reasonable solution will surely be attained.

This scenario unders

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ores the all-encompassing scope of cyberspatial commerce and the depth of considerations that both buyer and seller must assess before entering into far-reaching agreements. Not even the world's tiniest nation --

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and that's remote little blip-in-the-Pacific Niue --- is immune from the effects.

The moral of the story, then, is to count your cyber-coconuts before they're cracked open. They may be worth more than you think

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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I've spent the past couple of weeks building a shed in my back garden. Already I hear you ask, what does that have to do with business? As I was building the shed, I realized how similar it was to building a business. Wait, and I'll explain more.

You can always find a cold calling tip from pretty much any Tom, Dick, and Harry. For the best cold calling tip you can get-

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