Main Subject - Internet and Businesses Online

Domain name registration is the most important step to take when setting up a website, although not actually the first step. The first step to take is to choose a good domain name!

Your domain name is t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he name of your online presence. Care must be put into choosing a good domain name, since it will live with you forever (while you are on the Internet!). Remember that a domain name is inextricably linke

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to your website. You cannot have the one without the other. I once had clients who registered a website in their company name and wanted me to change it after a couple of months to the shorter abbreviat

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on of the company name. This cannot be done without harming your online presence! If you had put any effort at all into building your website and marketing it on the Internet so that it becomes visible;

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd if you have started to see those efforts pay off in the form of targeted visitors who came to your website looking for the specific products and/or services that you are offering, be prepared to lose

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

some of that if you really want to take the radical step of changing your domain name after your website has already been established.

Sure, the technical boffins will talk to you about permanent redire

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ts so that all traffic previously going to your old website will go to the new one, but there are other factors to keep in mind.

1. Your presence has been established through other websites linking to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ou and using your domain name in the link. Suddenly these links are now pointing to the old website and not the new one. Yes, setting up a permanent redirect will prevent the problem of visitors clicking

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

through and not being able to find your website, but all those lovely links coming in to your website and voting for you will take a dip. The search engine gurus will tell you that Google knows about per

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

manent redirects and all the good karma that you built up by having links pointing to the old site will now be transferred to the new...but why take the chance?

2. One of the factors that Google also ta

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

es into consideration when deciding where to rank your website in its results is the age of your site. If you suddenly decide after a couple of months or years to change your domain name, you are basical

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y setting up a new website from scratch.

3. Any branding awareness that you might have built up around your website name will take a knock.

4. Setting up redirect commands so that they work correctly i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

a tedious and laborious task and errors can creep in. The site will have to be moved with all the file names and page names intact. Changing file names and page names at this point can be very detriment

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

al to your rankings in the search engines.

5. Google has taken the lead with being able to understand redirect commands, but not all the search engines do. Traffic that you might have received from othe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

search engines could therefore be negatively impacted.

6. You will have to maintain two hosting accounts, one for the old one and one for the new, in order to make sure that the traffic going to the ol

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

one keeps on being redirected to the new one. If you do not go through the trouble of contacting webmasters (possibly thousands of them) and asking them to change the URL in all their links on their web

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ites, you will probably have to keep these two URLs running in parallel for ever. You never know how many people have bookmarked your site (or has kept your old email address in their contacts folder). Y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou might get visitors trying to visit the old website or use the old email address for a long time after you have made the move.

The conclusion is that if you choose a domain name - put a lot of thought

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

into it since changing your domain name after you have already been established on the Internet is frankly not worth the trouble.

If, however, you have to do it for legal reasons, such as a company name

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

change or takeover, for example, you will need to understand that keeping the old name and using a permanent redirect using htaccess is the best way for keeping the continuity and traffic to your website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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