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Postcards generally have limited space available for both the copy and the lay-out. It may seem very easy to design a postcard because of the small space that you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

need to fill up. But this is not always the case.

Because the size of the postcard restricts you to put all the graphics and details that you want to include, it

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ay be difficult (for some) to find the appropriate image and the correct words to maximize the small space available for you.

Postcards typically have to be very

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

oncise, clear and direct in what it wants to convey. There is, literally, a small amount of space available for you to use and convey what you want your readers to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

know. So let me provide you with some simple tips on how to make better use of your postcard.

Make your layout as simple as possible. Sure you need to be as elab

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rate as you can to be able to grab the attention of your audience. But being simple can be elaborate enough for some. Simplicity also attracts attention and it als

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

avoids confusion on what message you are trying to convey. If you want your postcard to be elaborate, do it by playing with your headlines. A good headline would

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

definitely be able to get the attention that you need.

Consistency is the key. If you are planning to send out a series of postcards, be consistent with your post

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ard design. Consistency creates familiarity on your business. And there is nothing more effective in advertising that creating a sense of familiarity from your cus

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

omers.

Use necessary graphics only. If you really need to put graphics on your postcard, do so but limit it. And only place images that have connection with your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

opy. You don’t want your reader to end up in just staring at the image that you included and not really understanding what it means.

Create a copy that even child

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ren would understand. Using simple words and expressions would help you achieve you message. It would help you make a brief description of what you wanted to conve

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

without having to “beat around the bush”. This would also help you achieve your purpose in making your copy as brief, specific and direct.

Use colors only if it

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s necessary. Since there isn’t really a huge amount difference on whether having your postcard printed in black and white of in full color, you should still think

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

if colors would be necessary. If you are endorsing a new product or service to your customer, it would definitely be better to use full color so that your readers

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

an fully appreciate the image. You can also use colors on your headlines to make them more attention grabbing.

Make your layout as professional as possible. You d

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n’t want your customers and potential customers to think that you are only about fun and games. With the use of your postcards, you should be able to convey to the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

m that you are very serious with your business. Place all the necessary contact information that you have on your postcard. So that your customers may know that th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y can reach you anytime that they would be in need of your services.

A carefully thought out postcard design would be able to help you make or break your business

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

These are only tips to improve the design of your postcard. The most important factor that your postcard should have would be for it to be as personal as possible

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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One of the latest addition to the list of approved top-level domains is the .travel domain. It was in May of 2005 that the idea of a top-level domain for the travel industry came about when the Internet Corporation for Assigned Names and Numbers (ICANN) approved the contract proposed by Tralliance to operate the administration of a top-level domain for the booming travel industry.

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