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Main Subject - I've Picked a Trade Show to Participate In - Now What Do I Do?
Your first step is to plan your booth well. Think about your goals for the show, and plan accordingly. If your goal is to book parties or recruit and you anticipate needing a moment
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
or two to talk to people one on one, then make sure those prospective hostesses or representatives can enter your booth and get information from you. If you are selling product and
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
eed to control inventory, then block off part of your booth for your use only.
This is a tricky issue. Some people swear by making their booths accessible and inviting people in, so
This is a tricky issue. Some people swear by making their booths accessible and inviting people in, so
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
they put their tables at the back or along the side edges. However, the general public can sometimes be stand-offish. They may avoid your booth because they do not want to get sucke
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
in. (Afraid of a sales pitch and all that.) Others will put their tables across the front of their booth in order to put all their products or literature right where people can rea
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
h them. But this puts your set up between you and your potential clients making you unapproachable. And if the show is very busy, your clients will end up standing right in the traf
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ic pattern where they can be swept away. Sometimes your best bet is to arrange your tables about halfway into the booth. This allows people the opportunity to step out of traffic to
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
talk to you without feeling like they are walking into the lion’s den. It also makes it easier to actually carry on a conversation with all the distraction around you (think “eye of
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
he storm”).
In many ways, your booth will be a reflection of your personality. Choose a set up you are comfortable with. The more comfortable you are, the more approachable you wil
In many ways, your booth will be a reflection of your personality. Choose a set up you are comfortable with. The more comfortable you are, the more approachable you wil
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
be no matter what the circumstances.
And do not forget to use the visual space above the tables. If people are standing in front of your booth, perhaps at a table, can people passi
And do not forget to use the visual space above the tables. If people are standing in front of your booth, perhaps at a table, can people passi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
g behind them see what your booth is about? If the show is indoors, do you have a banner at the back top section of the booth with your company information on it? At an outdoor show
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
you will want a canopy of some type for shade. Use the front of the canopy for a sign or visual display. (Do not rely on the show to provide you with a sign. The signs they refer
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
o are usually just a 3 foot by 6 inch card that has your company name on it just to mark your booth.) Make sure people can find you and know who you are. Try to strike a balance bet
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
een visually stimulating and distracting. You want to give just enough information to make them want more. Then they will visit you.
One more thing to consider for your booth is a
One more thing to consider for your booth is a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
iveaway item. The vendor’s purpose for a giveaway is to compile a lead list. Sometimes you can get a list of registered attendees from the show itself (as in the case of a bridal sh
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
w), but this is not always the case. So compile your own list to follow up with after the show. Make sure you give away something worth their time to fill out your form. Ask questi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ns on your giveaway ticket to get more information from your lead besides just their contact info. Do they want to book a party? Are they interested in free stuff? Would they like
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ore information about a specific product? (List products for them to circle.) Keep the form short (no one wants to spend too much time filling them out).
Trade shows and expos are
Trade shows and expos are
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ne of my favorite types of marketing venues. You have the opportunity to speak face to face with so many potential clients in a short amount of time. You can tell them personally wh
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
t is so great about your business. Keep your booth lively and look like you are having fun. Everyone will want to know what is happening there, so they will flock to you. Good luck
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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