Main Subject - Business

I can’t tell you how many businesses I’ve seen fall prey to these marketing parasites. Every year, like clockwork, they make the rounds trying to get you to buy expensive radio advertising or costly phone book ads. They say that you need all t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he bells and whistles to really get your message out and you end up paying them too much for too little. Maybe this has happened to you before, maybe it hasn’t. Either way if you’re an entrepreneur or in small-business you need to protect your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

self from these money pits.

Most businesses don’t realize that to be successful all they really need is to have a marketing plan. They need to know what to do, when to do it, and most importantly why they should do it. Without a solid marketi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g plan they waste thousands of dollars on unproductive ads, costly phone book covers, or easily identifiable junk mail. All of this because some sales representative happened to stop by with a “deal”.

Let me ask you a question: If that rep wa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s so good at marketing, how come he’s still going door to door cold-prospecting for someone else – instead of using his “expertise” to market his own successful business!?

Well let me tell you what their “deal” is… These reps thrive on selling

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

retty ads that will “build” your companies brand. Heck, if you are lucky you may win awards for how cute or ground-breaking they are. But, unless it comes with a cash prize, how does any award help your bottom line? Make no mistake: these g

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

uys don’t have a clue how to get a customer… that’s not their job.

For example, take those super bowl ads that they run year after year. Consider the millions that are spent by dozens of companies every year for a 30 second spot. Sure they ar

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

fun and entertaining, always good for a laugh… but when was the last time you jumped up and ran to the store to buy one of their products – right then? We all know that never happens. You want marketing that gets your customer to jump up righ

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t now and buy your product – before it’s too late! You want the type of marketing that gets direct results. Think about the last Super Bowl… do you ever remember what products they were advertising?

The problem is that those ‘ad guys’ get paid

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

based on the amount of money they can get you to spend on their advertising. The more you spend the more he makes. Does that make sense? You see they don’t get paid based on how much new business you get, they get paid based on how much money

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

they get you to spend. That’s the complete opposite of how marketing should work! Their job isn’t to make you money, it’s to make them money. They aren’t after your best interests, they are protecting their own.

Sound familiar? If you thin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

k about it, that’s why those ad reps are always telling you to run the same ad time after time after time. If you ask them, they’ll be quick to tell you that prospects need to see the same ad again and again before they will respond. And like

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

any myths there is to a grain of truth in this. I hate to break it to you, but if your ads are losing money the first time… the second time… the third time… you need to stop running them!

Running the ads over and over will build the name recog

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nition for you, but you can’t eat recognition… you can’t deposit it in the bank… you need responses now! If you want to really succeed with your marketing you need to use only proven cost effective marketing that provides an accurate return on

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nvestment.

The next time one of those ad reps tries to sell you expensive and ineffective marketing you ask them these three easy questions:

What is my return on my investment and how can you track it? All too often companies will sell you a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

dvertising without bothering to track you return on investment. Don’t let this happen! This is the only way you can know whether or not to continue running a given ad.

Does this ad clearly convey benefits that set me apart from your competiti

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n? The best copy (words in your ad) is benefit driven and gives your customers a clear reason to do business with you versus your competitors. The last thing you want to do is pay for an ad that looks just like everybody else. People buy be

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

cause you can help them avoid a pain or loss.

Is there a clear call to action in your advertising? At the end, preferably more than once, there should be a clear call to action that asks your prospect to call, write, order, fax, or perform som

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

other profitable action. Typically, most marketing will stop short of asking you to do something and will end on vague image-building statements.

Now, all that is left for you is to stick to these three questions next time an ad rep comes you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r way. Stop being an advertising victim. Don’t spend a dime on any marketing unless they can answer “Yes” to all three of these questions. Keep that in mind and you will see your marketing become more successful than you ever thought possible

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This article will provide you with some advice with an insight on how enhance all your old photos and how to improve the quality of your images.

As your cleaning business grows, one of the first things you will have to do is hire employees. Of course, this means that you must decide on how much you are going to pay before you start interviewing and hiring new cleaning staff.

Running a successful business used to be dependent on what you knew. Then, who you knew became important. In today's economy, it is far more critical to what extent you know someone. So it's not what you know or who you know, but how well you know them that really determines the amount of business that can be generated by a contact.

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Main Subject - Advertising Representatives - Ad Reps - And Why You Should Avoid Them Like The Plague!

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