Main Subject - Internet and Businesses Online

You can pat yourself on the back if you’re one of the thousands of small business professionals that have set up a blog to communicate with your potential clients. Or, maybe you haven’t started your business blog yet, but intend to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

. Take note now so you can avoid some of the consequences of do-it-yourself blogging.

You’ve heard all the hype, listened to a few podcasts and teleseminars, and finally sorted out for yourself how blogging can really work for you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

targeted niche of readers and potential clients. You've set up your business blog.

Now, you may be asking yourself, “If I’m so smart at my business, why do I have a dumb do-nothing blog?”

Here are a few of the pitfalls of creati

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g your blog without any guidance from blogging experts:

1. You don’t know how to use your blogging software, yet you expect to look like an expert and build credibility. How could you know? Blogs haven’t been around that lo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g, and the blogging software is continually being upgraded. You need to learn how to use your blog features that increase your findability on the Internet and readership. For example, you need to regularly use trackback, pinging, a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d permalinks features.

2. You are writing in a vacuum, without knowing what questions your clients want answered. You haven’t done any keyword research, or asked your current clients what they’d like to read. Even worse, yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

under the impression that a blog should be like an online diary. You are writing about your personal life and details, detracting from the on-target, focused purpose of your blog as a business building tool.

3. You haven’t res

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

arched other blogs in your field, or spent any time on them, leaving comments. You need to get out there and raise your hand in the blogosphere, so people will know you’re there. You also need to know what’s going on in your fi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ld.

4. You haven’t put a subscription form on your blog, and you don't understand the whole RSS feed thingy. Your readers can’t find you or know when you have updated your blog.

5. You haven’t put any images on your blo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and your blog doesn’t look as neat and tidy as your business is. It doesn’t reflect your business image or brand.

6. You haven’t put any content-appropriate ads on your blog, that don’t distract from your own products.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Your blog has a non-professional, non-business look and feel to it.

7. You haven’t used categories for your blog posts and your readers are confused about wide-ranging subjects you write about. What is your core message? Wh

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at is the focus of your blog? And important question you must answer for your readers: What’s in your blog for them?

8. You haven’t written anything for a month. When you’ve got a blog that has lack-luster traffic, your ent

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

usiasm for writing begins to wane. Why bother posting, if no one is reading your words of wisdom? Then your blog slips even further, and begins to look like a ghost town. Worse, it’s still up on the Web, and people will find you an

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

decide you maybe don’t care, went out of business, or changed your mind.

Here’s what is promised by having a blog:

- Search engines will find you better – website traffic galore
- Instant credibility in your area of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

xpertise
- A way to communicate with people interested in your field
- Dialogue through comments with potential clients
- Increased sales of your products, whether tangible goods, informational products, or services

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

How could you possibly know the most effective blogging strategies and tactics without learning and guidance by experts? Sure, blogs are for everyone and the software makes it easy and cheap for anyone to start a blog.

But a profe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sional business blog that drives traffic and gets clients must be optimized correctly and treated as a valuable marketing strategy.

Here are some solutions:

1. Study the professional business blogs in the blogosphere and m

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

del their strategies.
2. Buy an ebook on how to set up and optimize a professional business blog
3. Take an advanced course in blogging (not one that just tells you how to get a free account and set it up, but one to expl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in how to optimize for business.)
4. Hire a team of professional blog experts to coach you in using your blog for your business.
5. Hire a business blog consultant team to help you tweak your blog, or do an extreme makeov

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r
6. Delete your blog and start all over again

Blogs are an effective and powerful marketing tool for businesses of all sizes and types. Like any tool, though, you need to know how to use it correctly to maximize your results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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