Main Subject - Business

When it comes to trade shows, it’s all about catching the eye. The impact of your display can make or break your success at the show. Banner stands very popular because they’re portable, flexible, and not too expensiv

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e. One drawback is that everybody uses them. So how do you make sure your banner stand draws attention—and doesn’t make you blend in? Here are a few tips for using a banner stand effectively.

The right graphics are

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rucial. Eye-catching graphics make a big difference. Many experts will tell you to use the same colors as your company colors and logo, but this isn’t necessarily the best way to go. There’s a fine line between havin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g a polished-looking booth and having a monochromatic one. It can be a good idea to choose colors that contrast effectively with the rest of your display—contrasting colors are far more eye-catching than colors that ma

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ch and blend well. Make sure there’s some nice contrast within the graphics of the banner stand—but don’t throw too much color in without giving careful consideration to how those graphics will interact. Dynamic photo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

raphy can also be a good way to draw attention with your banner stand. But to make sure it comes out well, you’ll need to be sure your printer is up to the job.

The ad copy matters. Exciting graphics might turn a few

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

heads, but it’s your copy that will do the lion’s share of the work. Many trade show vendors simply put up their company name and tagline on their banner stand. But what do you want people to do? Read your banner stan

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

as they walk by—or come in for a closer look? To tempt people inside, it’s crucial to have a call to action on your banner stand. This can be a message like “talk to us now” or “Give us your business card for a chance

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to win” or pretty much anything that asks the reader to do something. The idea is to get passers-by to initiate contact—so you don’t have to chase them down yourself.

Think outside the rectangle. Walk around most tra

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

de show floors, and you’ll see a lot of long, tall, rectangular banner stands. Why not do something a little different? Buy a banner stand that can be rotated to present the banner on an angle or horizontally. Find a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ension stand with an interesting, unique design. Teardrop banners and marketing flags have a stand-out look that’s sure to catch attention. Marketing flags are often a cross between a true banner stand and a flag; the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

come with a stand and a single curved pole, with a printed banner supported by the tension of the pole so that it is always unfurled and visible.

If you’re serious about standing out, buy a hanging banner frame. Thes

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e can be one-sided hanging banners, or three- or four-sided hanging frames that can be seen from anywhere on the convention floor—so visitors will always know where your booth is. However, some trade shows have rules s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ipulating that displays must stay below a certain height, so check with your next trade show before investing in a tall or hanging banner stand.

Put your literature out there. Some banner stands come with removable li

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

erature racks that can be attached. Put your banner stand out front, even slightly outside your booth—and highly available to people passing by. Then attach those optional literature racks and fill them up with your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

brochures, reports, or whatever else you want your customers to have. That way, even those who don’t stop at your booth can pick up a brochure as they pass by.

Bigger isn’t always better. Consider the layout of your

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rade show space before deciding what size banner stand you need. Are you in one big room—with open ceiling space over the booths? If so, you might want to try making use of that space with a tall banner stand that can

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e seen from all directions—hanging banner stands are perfect for this. But don’t forget that you’ll be trying to attract people passing nearby, as well. Those people are unlikely to look up and see your big, beautiful

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

banner. So make sure you have a display at eye level, too.

A banner stand can add color and life to a trade show display or retail setting, promote a new product or service, travel with you anywhere your business goe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, and get your name in front of hundreds of new potential customers. Pick your banner stand with an eye for what will stand out—and what will work for your business—and you’ll be in great shape for your next trade show

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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