Main Subject - Internet and Businesses Online

Some advertisers thought they'd be clever and launch fake blogs (flogs) to prom

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ote products. Users quickly find out that these blogs are staged attempts by ad

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

vertising agencies to create positive viral buzz about their products but it of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ten has the opposite effect.

Take Walmart for example. Walmart's ad agency dec

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ided it would be a good idea to launch a blog from a couple travelling across t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he USA. They raved about the Walmarts they had visited. Problem was, they were

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hired writers and personalities who were being paid to write about Walmart.

So

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n after the flog launched the jig was up. Suspicious users (because what smart

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

user is not suspicious about what they read on the Web?) figured out quickly th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

at it was all a sham. The result was obviously a massive amount of negative PR

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

for Walmart. The worst thing you can do on the Web is try to trick users; you'l

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

l lose customers forever-- an advertiser's worst nightmare.

Another much-talke

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d-about flog was Sony's, "All I Want for Christmas is a PSP". When users accus

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ed the blogger of being a fake, the ad agency responsible for the flog added in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ult to injury by having the blogger defend the authenticity of the site. Ouch!

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

So before you decide to be sneaky and clever, think twice about launching a f

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

log. Your users will find you out no matter what measures you take to cover up

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the scam. Instead, do like Target does and allow users to rate products. If you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

're putting out a great product, users will do your PR for you, by rating your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

products positively, and then telling two friends and so on and so on and so on

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/57966/mainsubjects-Beware-the-Flog.html">Beware the Flog</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/57966/mainsubjects-Beware-the-Flog.html]Beware the Flog[/url]

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