Main Subject - Business

Planning your company’s attendance at an industry conference can be nerve-wracking, but one part of it can be simple if you put a little forethought into it. W

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ell-chosen conference gifts can pay off big for your company in terms of exposure and new business. The key is in deciding the purpose of your attendance at th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e conference, and making your plans accordingly. These are some of the most common questions asked about choosing conference gifts.

Q. Why should I give out g

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ifts at a conference?
A. Everyone loves a free gift. Even if your main aim in attending a business conference is to learn about new developments in your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

industry, it’s a wonderful opportunity to publicize your company and make others in your business more aware of you. Giveaway gifts with your company’s name, b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rand or slogan on them will make your company more visible and more recognizable down the road when your company’s sales reps call on people.

Q. What sort of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

conference promotional items are the most popular?
A. Honestly, that depends on the conference, but there are perennial best sellers to which people are

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

always receptive. Those include printed pens, tape measures and carrier bags to hold flyers and information about your product. At a conference where the main

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ctivity will be attending seminars and meetings, conference folders with pads and pens are extremely popular and useful, and company t-shirts nearly always “se

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ll” out.

Q. How many items should I buy for a conference?
A. That depends on the conference size, of course, but as a general rule of thumb, you should

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

order at least 75% of the number that you know will be attending the conference. Leftover conference gifts can always be reused in other promotions if you don’

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t date them.

Q. When should I order conference gifts?
A. It’s possible to order some conference gifts on a quick turnaround if you haven’t thought about

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

it till the last minute. In general, though, you should figure on giving the promotional items company at least three to four weeks lead time, especially if th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ey are developing the artwork for your order.

Q. How much should I plan on spending for promotional conference gifts?
A. Again, that’s very dependent on

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your company’s budget and intentions. You can get away as cheaply as a few pence per piece for printed pens or key rings or get very fancy with conference fol

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ders and handouts that will run you up to twenty quid or more. The best rule of thumb is to consider the possible profit from each sale or contact that you mak

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and then figure how much your marketing department is willing to spend to secure that business.

Q. Where can I order conference gifts?
A. There are man

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y UK companies that offer promotional items and gifts for sale. You’ll find entire catalogs of conference gifts online that will help you plan your budget and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

conference strategy. If you’ve never planned a promotional campaign that involves conference gifts before, though, you may benefit from the professional advice

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of a firm that has been in the business for decades. Browse the internet where you’ll find information and expert help with planning your promotional campaign

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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