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We recently attended at blogging conference in Chicago, SOBCon07, and David Armano of Digitas was one of featured speak

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ers. David implored us to “stop calling ourselves bloggers.” And he presented the point that the word blogger can have

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a negative meaning.

I think a blogger is someone who decides to launch a weblog , and it’s true, ANYONE can do that.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Maybe we do need to separate ourselves somehow…Are they successful? Do they tire out? Is it interesting? Or boring? Ar

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

they someone who blogs with no real direction or mission or passion about what they are doing? Are they blogging in a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

vacuum?

A blog starts to take shape after the first 60 days. Then you start to have a good idea about what you can off

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er the blogosphere. Is this something you can stick with and are passionate about? Can you keep things interesting and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ttract readers. David Armano suggested perhaps PERSONAL PUBLISHER or even PRODUCER is a better, more fitting term for

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

us who write/blog. As a personal publisher, we treat our blogs with respect. We handle them with great care. We put a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lot of time, energy, and thought into every post. It’s a business. It’s a resume. It’s about relationships. It’s not ju

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t random posting and ranting. It’s actually a lot like a pizza! We could be compared to chef’s or pizza makers.

Think

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

about the streets of New York City. Pizza by the slice everywhere! But who has the best pizza in New York City? Ask 10

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

New Yorkers, you’ll probably get 10 different answers. It’s all good, it’s a subjective question. Some people like it w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ith a lot of cheese. Some like more sauce. Some like sweet sauce, some like a more salty sauce. But the point is, every

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pizza maker tries to deliver the “best” pizza possible. They research their ingredients and experiment until they feel

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

they have the right combination. The point is, as a producer, as a personal publisher, we try to create something spec

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ial people will like. A lot of love, sweat and tears go into a serious blog. By comparison, beginner bloggers don’t alw

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ys do that.

We are so thankful and glad we attended the SOBCon07 event and can’t wait till next year! But most of all

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

, we are thankful for destiny bringing us together with Liz Strauss of Successful and Outstanding Blogs, for without me

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eting her, our life of Personal Producing would not have went down this road it’s on now. Thank you Liz!

Derrick Sorle

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you are the owner of an online business enterprise, you likely regularly find yourself looking for ways in which you can increase traffic to your website. In this day and age, a growing number of Net based business owners are including blogging traffic development in their...

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