Main Subject - Internet and Businesses Online

Some people look at audio on a web site as old-hat -- after all, isn't everybody doing video these days?

Sure, some people are doing video, but there are some proble

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ms with that approach that make audio a better choice in a lot of cases. For example, having a "bad hair day" doesn't matter when you're doing audio. For another thin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g, you don't have to worry about lighting, or what the background looks like when doing audio.

And finally, almost anyone can crank out an audio file in a few minute

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s that can be heard -- even on dial-up lines. And since a large percentage of internet users are still on dial-up, making sure they hear your message is important.

T

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he fact that audio can increase sales and sign-ups isn't in dispute, but what I hear the most from people who are putting audio on their web sites is, "How can I crea

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

te a sound file that even dial-up users can hear without lots of stops and starts?"

The stuttering that dial-up users are subjected to is a result of two factors. Fi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rst, they're on a slow line and things just aren't going to come across as quickly. Second,audio files that are recorded at a high bit-rate require a high bandwidth c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

onnection. Either everyone needs DSL or better (yeah, right!) or you need to create an audio file that's much smaller in size.

So let's look at ways to do that. Note

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

: there are about as many audio editing programs out there as stars in the sky, so the following won't be step-by-step instructions. But the info should get you close

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

enough to make the right choices in the software you're using.

There are two options you're going to want to tweak. They're typically called "sample rate" and "bit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rate." The sample rate numbers will usually be followed by the letters Hz or kHz and range from about 8000 (or 8 if the info is in kHz) to 44100 (or 44.1 kHz). Bit ra

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

te numbers are usually followed by the letters kbps and will typically range from 8 or 16 up to 196 or even higher. (If you see just two or three options, 8, 16, and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

possibly 32, that's not the parameter we care about).

For CD quality audio you'd want a sample rate of 44,100 Hz but since voice can get by with so much less, set

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your sample rate to 11,025 Hz (or 11.025 kHz). And most people listening to music want their bit rate set to at least 128 kbps, but for voice work we can go much lowe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r. And, if we want dial-up people to be happy, we have to go very low.

Try setting your bit rate to 16kbps and see if you're satisfied with the result. If not, try 3

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

2kbps and so on, up until you are happy. Just remember, every step you take up the ladder means more dial-up people won't have a smooth audio stream. Folks with faste

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r dial-up connections should get 32kbps sound with little trouble -- but if the sound quality of a 16kbps file floats your boat, then go with that. Just about everyon

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e should be happy in that case.

It might take an afternoon of tweaking with your audio software to get comfortable with it the first time, but after that you'll be a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ble to crank out audio files as easily as you crank out word processor docs.

If you haven't made the move to using audio on your web site yet, go ahead and give it a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

shot. There are many great reasons to use it, and now that you know how to create audio files that even dial-up users can experience, there are fewer reasons not to

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Small business marketing includes a healthy mix of PR and advertising. It's important to understand the strengths and weaknesses of both and work them into your marketing strategy.

The Internet offers its users a truly wide range of accessible knowledge. Just about any niche subject can be found. More importantly it gives users the chance to share their knowledge with others who may be on the other side of the planet.

Re-discovering ebay and Amazon as sales venues after a break of several years....

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Main Subject - The Secret to Streaming MP3 Files That Even Dial-Up Users Can Hear

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