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You are here: Home > Internet and Businesses Online > Auctions > Losing Sales By Overcharging For Shipping And Handling |
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Main Subject - Losing Sales By Overcharging For Shipping And Handling
As a serious seller on eBay you’re familiar with their fee circumventing rules. If not, visit: http://pages.ebay.com/help/policies/listing-circumventing.html. In a nutshe According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product ll their rule is that you are not allowed to put an item up for bid for a penny and charge $100 for shipping and handling (S&H) in an attempt to avoid the transaction fee. ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in Since we are not trying to avoid fees we all follow the rules – right? To a certain extent yes, but many sellers are still stretching the bubble by over charging for S&H lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. in an attempt to maximize their profits and losing bidders in the process - the end result is the opposite of what they hoped for. Ultimately they reduce their sales and a here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe lthough these efforts fit within eBay’s policies, when extreme, they are considered an unfair practice by many buyers. I’ll give you an example. I play in a Texas-No-Hold d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro Em poker game once a month - just a bunch of friends who get together, play a little poker, talk about their lives and have some fun. I thought it would be nice if we had ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc some ‘professional-style’ poker chips so went to eBay to buy some. I like to think of myself as an intelligent eBay shopper so I watched the auctions for a few days and no easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi ticed that the final price averaged $60 for the chips I wanted (retail is about twice that at a local store). The market was determining the price, or was it? As I watche nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically d these auctions I noticed an interesting problem, the shipping charges varied greatly. For the sake of this example let’s say one seller was offering S&H at $20, another and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ at $30 and one $50. We’ll call them Seller A, Seller B and Seller C. As a buyer, if I was willing to accept the price determined by the market – in this case $60, then th ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi final cost of the item from each of these sellers would be: Seller A: $60 + $20 = $80 Seller B: $60 + $30 = $90 Seller C: $60 + $50 = $110 I did some additi ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a onal homework and discovered the package would weigh 17 pounds, the size would not increase shipping costs and the sellers were all in my state. I went to the UPS and Fed- dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod X web sites and plugged in the needed information for shipping cost estimates. The results were $11 and $17. All things being equal the total cost of the chips should be cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin around $71-$78. So which seller’s auction did I bid on? Only one – Seller A – and I got the chips for $52, plus S&H ($72). If I hadn’t won that auction I may have bid on tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen Seller B’s but probably would have lowered my total bid amount by $10. Seller C’s auction closed without a singe bid. Seller A got my business, Seller B may have, and as t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel far as I was concerned, and apparently other bidders, Seller C can go pound sand. The outcome of this example should be pretty clear and it should be obvious by now that ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust you don’t want to be Seller C. Although you may get an occasional windfall with less savvy bidders, in the long term your sales will be much less than that of other seller y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products s of similar items. That’s not to say you shouldn’t recoup your shipping and handling costs in the process. We’re not in business to lose money, but make sure you are not . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de trying to pad your ‘profit’ at the expense of loosing bidders and ultimately sales. Take the time to do similar research on your own items and market niche and find out w elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip here you stand with your shipping and handling charges. If you’re fair to your customers they will think better of you for it and in the long run your sales will be better tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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