Main Subject - Business

Using printed pens to promote your business can have a far reaching impact if done correctly. Printed pens offer thousands of options, from plain stick pens with a s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ingle color logo and phone number to elaborate multifunctional writing sticks that may include a clock, calculator, lights or even bubbles. Printed pens are arguably

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the most effective marketing tool for the price.

Who Uses Pens

Everyone, from pre-schoolers to the elderly, uses pens. Those in an office environment m

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y use them all day long. At home to pay bills or on the go to take note of directions or telephone numbers, pens are used all day and night in nearly every setting.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

You want your potential customers reaching for your pen every time they need one.

Getting Them in the Right Hands

Direct mail marketing campaigns often

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

include printed pens because they are small, fit in standard envelopes and are inexpensive to mail. Printed pens are relatively inexpensive to produce and there are

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ultiple price points depending on the quantities you plan to order. The more you buy, the more you save. When you purchase or otherwise obtain a direct mailing list

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of consumers that might be interested in your product or service and send them a printed pen, they are likely to remember your company when they are in need of what

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you are offering.

Attending promotional events, whether centered around your industry, community or occasion is another way to get your printed pens (and your compa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y name) into the hands and minds of those who may want to do business with you. It may be helpful to include a flyer or other information that sets your service or p

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

roduct apart from the competitors at the same event.

Whether you choose to add printed pens to your direct mail or event marketing or both, choosing the type of pen

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

, delivery method and supplemental information can make a huge difference.

Direct Mailings

Printed pens, when included with eye-catching written materia

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

can say a lot about your company. While your pen doesn’t need to stand out as much, it should be in line with the style of the included supplemental material. Consi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

der a more informal flyer with a plain, black and white stick pen.

Are you trying to impress the grandeur of your business on prospective clients? Choose more elega

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nt printed pens, like those made of metal. A more formal-looking invitation to an exclusive mixer may accompany such a printed pen. This campaign will cost quite a b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t more so your mailing list may need to be pared down a bit.

No matter which type of printed pen you choose for your direct mailing campaign, you’ll know that: Thos

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e who receive your advertisement will know how to use the printed pen You’ll have the chance to impress upon them your name and company contact info for at least thr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ee weeks (the average time most people keep ballpoint pens before losing them)

Marketing Events

When dealing with a much smaller number of impressions a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d the competition of other printed pen giveaways, you should spend a bit more per pen so you can make a bigger impact. There are heavier, metal printed pens and othe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rs with gel inserts rather than the standard ball point. In the alternative, you could use a brightly colored ballpoint pen rather than a fancier, more expensive one

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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