Main Subject - Business

Everyday worldwide thousands of portable display stands, such as pop up stands and banner stands are bought by uneducated buyers. With an ever increasing number of exhibition and display companies

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

competing for trade on the internet, it's easy to see why these novice shoppers are sucked into a purchase that they believe to be an unbelievable bargain; only to find out in a few short days, w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eeks or months that they have bought shoddy goods - and to make it worse there is little or nothing they can do about it.

If you’re exhibiting at a trade-show or attending an event then it’s almo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t certain that you’ll be getting at least a few large display items printed (such as pop up display stands, banner stands etc) with your marketing messages, company logo’s, products and services,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

however if there was ever an area where unscrupulous suppliers cut corners on the internet then this would be it.

In a recent survey conducted by us, we found that an incredible 78% of people bou

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ht a pop up stand with absolutely no knowledge whatsoever about the product they where buying!

Rogue traders know this and are using a huge arsenal of shortcuts to ensure that they get their hand

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s on your hard earned cash.

Here are just four of those tricks for you to look out for when preparing yourself for a purchase:

Shortcut 1 -- Far East Printing

This is a great trick, which a few

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

suppliers adopt to advertise almost unbelievable prices for items such as pop-up stands and banner stands. The supplier gives the impression that they are doing all the work themselves but instea

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

pass the entire job to an associate in the Far East. In principle this isn't a problem but remember that whilst the price looks good, the artwork is unlikely to be checked by a natural speaking E

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nglish speaker, the delivery times are huge (approx 30 days!) and don’t even think about what would happen if there was the need for a reprint. Take this route at your peril.

Quick tip -- Always

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sk where your stand will be printed.

Shortcut 2 -- Print Quality

Most people buy their pop up stand with no idea of the quality of print that will be used on their stand. Whilst most suppliers t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hese days have good quality printing machines installed, it is worth mentioning that not all will print your graphics at the correct quality setting – this is more about them speeding the print up

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to get a greater throughput of work than anything else. For exhibition purposes where customers are often close to the graphics you need to ensure that you have a minimum of 720dpi for print qual

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ty. Many suppliers have printing machines that are more suitable for external signs, which are viewed at a greater distance so the quality doesn’t need to be as good.

Quick tip -- If in doubt req

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

uest a sample of their print to be sent to you.

Shortcut 3 -- The Material

This is the most widely used trick. It's incredibly simple and amazingly common. The supplier produces the graphics fo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your pop up display stand on a lesser grade material or thickness in order to keep the prices down and the reprints high! Many, many people find out the hard way when they get graphics that rip,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tear or let the background light through (this completely bleaches the printed image!).

Quick tip -- Always check like for like on materials between different suppliers.

Shortcut 4 -- The Lamina

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

te

Unless your graphics are being printed on a solvent printer (which isn’t that usual) or you don’t need the graphics for more than a couple of days ensure that you get a laminate applied. Suppl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ers are quick to keep this as an extra to again keep prices down and reprints high, however if you leave your prints un-laminated then several things will happen. Firstly, the graphics will fade o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ver time but probably more importantly they will mark and scratch almost the moment they are touched. For the very little extra cost of a laminate your graphics could last one hundred times longer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Business forms play an important role in any successful organization. They help the business houses in many ways such as conducting day-to-day work smoothly, maintaining good customer relationship, complying statutory requirements, and many other things.

Assets are not ends but means to some useful ends. Prudently managed assets can result in incredible gains. Assets can be tangible as well as intangible. A skilful management of assets leads to their complete exploitation and saving of organization funds.

How much number are important in marketing warfare. Author is trying to make the point.

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