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Are You familiar with John E. Kennedy and Albert Lasker from the early 1900’s? That’s where my point of this

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Article is about. There is a Story that I had heard that is probably fake, but it sounds good.

It is a les

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

on in copy writing itself. It started when an unknown copywriter named John E. Kennedy sent a note to A.L.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Thomas of the Lord & Thomas Advertising agency. His note read: “ I am in the saloon downstairs. I can tell y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u what advertising is. I know you don’t know. It would mean much to me to have you know that it is and it wi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ll mean much to you. If you wish to know what advertising is, send the word “yes” down by the bell boy.” Si

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ned, John E. Kennedy.

That note would have ended up in the trash if Albert Lasker had not been in the offic

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e. Unknown to Kennedy, Lasker had been searching for the answer to that question for 7 years.

Lasker was th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rising star at Lord & Thomas, The third largest ad agency in the world. It was 1904 when at the age of 24,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he was made a partner and was paid $52,000. Yet, he did not know what advertising was. Nor could he find som

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

one else who knew.

Lasker was quickly to sent for Kennedy, starving for the answer. In that meeting history

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

was changed for advertising, Three words were spoken “Salesmanship In Print,” The concept was so basic and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

so effective that no one has since been able to improve upon it.

After being exposed to this powerful conc

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

pt, Lasker commissioned the brilliant Kennedy to write down the set of principles into a series of lessons w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hich were then used to train Lasker and the Lord & Thomas copywriters.

Lord & Thomas soon became the traini

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g center for the advertising world. Lord & Thomas, under Lasker’s direction and by using Salesmanship-In-Pri

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nt became the most admired agency in the world.

The reason I told that story was to give you an ideal of ho

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

powerful three simple words can affect the out come of your writing copy. The most simple wording can give

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you the most sales, so keep in mind that it doesn’t have to be an elaborate sales copy to make you money bei

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g simple and to the point is key. Its giving your audience what they want and delivering it with simple copy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Recruiting and hiring sales professionals is typically reactive in nature: sales managers generally do not start looking for candidates until they have an immediate need. In an attempt to fill an open position as quickly as possible with the most qualified candidate (the best of the bunch), hiring managers often overlook or ignore critical areas in candidate's backgrounds and personalities, only to realize they've made a bad decision down the road.

My top seven tips for creating a successful digital recording for later transcription. A good recording means an easier, cheaper and more accurate transcription.

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