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Main Subject - The More Connected We Get, The More Disconnected We Become
Although we know technology provides many benefits, we tend to rely on it too much for important interpersonal communication. It's a paradox. Technology helps us get in touch--and it prevents us from being in touch. It helps us save time--and makes us waste time. It helps us corresp
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ond--and it can prevent us from being understood.
As a consultant, I regularly see people struggling to be understood. Interpersonal conflicts are rampant, and listening seems to be a lost art. As people over-depend on technology, these communication challenges become more d
As a consultant, I regularly see people struggling to be understood. Interpersonal conflicts are rampant, and listening seems to be a lost art. As people over-depend on technology, these communication challenges become more d
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
fficult. It's one thing to rely on email to keep in contact with people in another country, but it's quite a different thing to rely email to keep in contact with your coworker sitting in the cubicle next to you.
We often hear people say they spend over two hours a day reading a
We often hear people say they spend over two hours a day reading a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
d responding to email messages. And that's just the average email user; some people receive as many as 100-150 email messages a day. And, most of them require further clarification so still more email is sent and received. Surely some of those messages could have been communicated i
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
person, thus minimizing the probability of communication breakdown. Since over ninety percent of the impact of a message is non-verbal (eye-contact, gestures, posture, voice, etc.), that leaves only a 10 percent probability you will be truly understood when you use email. That's no
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
enough.
Since people have a hard time expressing themselves, they may tend to manipulate, lie, or keep quiet rather than communicate directly. It's easier to lie while hiding behind a computer screen. It's easier to confront a computer than a person when dealing with conflict.
Since people have a hard time expressing themselves, they may tend to manipulate, lie, or keep quiet rather than communicate directly. It's easier to lie while hiding behind a computer screen. It's easier to confront a computer than a person when dealing with conflict.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
t's easier to reject someone using email rather than looking them in the eye.
It often feels as though the more connected we get the more disconnected we become.
My friend Melissa told me she had a problem at work. Her coworker (who was also her friend) had b
It often feels as though the more connected we get the more disconnected we become.
My friend Melissa told me she had a problem at work. Her coworker (who was also her friend) had b
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
een avoiding an important task that needed to be done before Melissa could complete the project they were doing. She asked the coworker several times to "please get the work done," but when nothing changed, Melissa got frustrated and went to her supervisor for help. She explained he
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
situation and she expected he would confront the problem employee. Instead, his only advice was, "Put it in an email."
John, a software engineer who was employed for five years by a large wireless communication company, received a shocking email one Friday evening just before h
John, a software engineer who was employed for five years by a large wireless communication company, received a shocking email one Friday evening just before h
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
was leaving work. "Dear John; Due to the recent merger, we are downsizing our software engineering department and your services will no longer be necessary...outplacement services will be available."
These stories illustrate what could be the beginning of a new management craze
These stories illustrate what could be the beginning of a new management craze
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
-- MBE (Management By Email), the over-reliance on email when other channels (methods) would be more appropriate. Complex and highly personal information, as illustrated above, is not well-suited for email. There's too much room for error, hurt feelings, guess-work and misunderstand
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ng.
Choosing The Best Channel
Email is a wonderful channel for impersonal and simple information. It works well for organizing large groups of people to come together for a common cause. For example Jody Williams won the l997 Nobel Peace prize for her contri
Choosing The Best Channel
Email is a wonderful channel for impersonal and simple information. It works well for organizing large groups of people to come together for a common cause. For example Jody Williams won the l997 Nobel Peace prize for her contri
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ution to the international ban on land mines. She achieved that ban not only without much government help, but in the face of opposition from all the major powers. And what did she say was her secret weapon for organizing 1,000 different human rights and arms control groups on six c
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ntinents? "Email." (Lexus & Olive Tree, p. 14) Howard Dean has mobilized millions to donate money to his campaign for the Democratic nomination for President in 2004 by using email. During the march to war in the spring of 2003, millions of people were contacted via email to make th
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
eir feelings known to legislators and the like.
Email is also great for scheduling meetings or planning social events. I was preparing to facilitate an executive retreat and needed to get the agenda and a brief homework assignment to participants ahead of time. Additionally, I n
Email is also great for scheduling meetings or planning social events. I was preparing to facilitate an executive retreat and needed to get the agenda and a brief homework assignment to participants ahead of time. Additionally, I n
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
eded to get feedback so I could adequately prepare and address their issues. I chose email as the best channel. It allowed me to quickly send and receive simple, impersonal information in a way that streamlined the process so the retreat could be successful. I have also used email a
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
a way to gather input when designing curriculum for corporate training programs.
For following-up, email is fabulous. I spoke at a convention recently and offered to email a bibliography to interested participants. Over 150 people dropped off their cards. In the "old days," I w
For following-up, email is fabulous. I spoke at a convention recently and offered to email a bibliography to interested participants. Over 150 people dropped off their cards. In the "old days," I w
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
uld have had to address and stamp 150 envelopes then stuff them with the three-page, photocopied bibliography. Now, it took just a few minutes to input the email addresses into a card file in my address book, attach the document and hit send. This was a fast, easy, and cost-effectiv
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
way to follow-up with simple, impersonal information. Email was the best channel for this task.
On the flip side, I have heard numerous stories where email was the channel of choice and misunderstandings were the norm.
Think Before You Choose Channels
I
On the flip side, I have heard numerous stories where email was the channel of choice and misunderstandings were the norm.
Think Before You Choose Channels
I
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
the message you are sending in anything but simple and impersonal, then email is not the best channel to use. A face-to-face interaction or a telephone conversation would be much better. It's time we started to get back in touch in this high tech world.
(c) Nancy Stern 200
(c) Nancy Stern 200
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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