Main Subject - Business

Google acquired Dodgeball.com that brings social networking to mobile phones based in New Yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rk. However, there is no official response for the people at google but the site dodgebell.c

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

m posted a message at their site about the acquisition on Wednesday.

The service for Dodgeb

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ll works something like this: A person enters location on their mobile phones. A group of fr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ends could receive text messages about the place where they could meet. In addition, friends

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of friends who are close also get the messages.

"Google realizes that expanding search to t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e mobile space can bring in a great deal of revenue," Yankee Group analyst Sui Li Walker sai

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

, "as opposed to offering a portal with a lot of free applications."

So the real question i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, why did google brought a tiny company like Dodgebell.com, which was just started last year

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

by two graduate students? Lets see what google has acquired recently: Picasa, blogger tool p

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ovider and recently Dodgebell. Is this aimed towards building of some type of portal in futu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

re like Yahoo or Google is thinking of using these services as the extension of its search e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

gine? With the launch of Gmail, Google has made it clear that it understands the importance

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

f communication tools and how it grabs people attention and time.

Google is quiet about its

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

recent acquisitions. However, the interesting thing is that Google is slowly acquiring and d

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

veloping best technologies, brands and a host of best services. In addition, for a company l

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ke Google, it is required to be on mobile phones too.

With the popularity of blogs, little

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s left for such social networking programs. However, if these social networking applications

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are combined with blogging, it makes a very powerful social networking package. In my opinio

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, this could be the reason for the acquisition. Yahoo 360, Blogger and Picasa, the war is on

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Discussing with Erik Lie the experiences with Stock Options Backdating (SOBD) and the economic impact of his work. According to Erik, at least 15% of the stock options grants between 1996 to August, 2002,were backdated. Some were within 30 days of the grant date, others more egregious. The number of companies though he said that were going to come clean would be far less than 15%. Here is what we came up with.

Has the Federal Trade Commission run amuck? Indeed it has, it has become a problematic bureaucracy. The Federal Trade Commission lacks free market thinking. I always assumed that half of the Federal Trade Commissions staff are attorneys and the other half are economists.

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