Main Subject - Internet and Businesses Online

Do you know what the most popular pages on your website are? No? If you knew how website t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

raffic analysis and statistics help to improve your sales, then you would know everything yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

u could about every page on your site. You would have every statistic about your business th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

at you could get.

Consider what most offline businesses do. They employ salespeople and an

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

alyse the performance of each individual with respect to the number of accounts they have, h

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ow much they sell to each and whether or not they are succeeding in finding new leads. They

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

then take action to improve their sales results based upon that information.

The average pe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ple involved in internet marketing don’t employ people to sell their product: they use web p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ages. This does not mean, however, that the same approach cannot be taken online as offline.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

You can analyse the performance of each of your webpages and make changes according the res

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ults obtained. There is nothing you cannot do to a web page that you can do with a salesper

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

son, except perhaps reward them with more money!

If we examine the type of statistics avail

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

able with traffic analysis software, you will understand what I am getting at. What type of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

statistics can you find out about your site, and how can you use them.

One of the most usef

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

l statistics that traffic analysis can provide are the number of visitors to your site, and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the number that visited each individual page on your site. This can be provided on a daily,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

weekly or monthly basis, so that you can find out if there is any daily pattern, such as if

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

any pages are most frequently visited on certain days of the week. You can find out if any

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

pages are never visited, or only very rarely, so that you can remove them or at least chang

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e them. You can even find out at what hours during the day your visitors arrive at each page

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you look at all the press releases from various companies on the options backdating issue and start to detect patterns, you cannot but help think they are written all by the same legal firm - they have the same boiler plate stuff, bunch of nonsense, a few technical terms and a few buzzwords. So we are attempting to clear up the mess with plain-speak.

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Main Subject - How Website Traffic Analysis and Website Statistics Help You to Improve Your Sales Part I

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