Main Subject - Internet and Businesses Online

Introduction

You need copy for your landing page but you’re not sure where to start. First let’s clarify what we mean by a landing page. A landing page can be a page that visitors come to after clicking on a prom

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

otional banner or link. Ultimately, the landing page must convince the visitor that they should stay on your site. You may also have a goal that you want accomplished, such as:

• Signing up for a newsletter or fi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ling out a form

• Buying a product

• Reading informational pieces

What’s going to keep them there? The structure, the language, and the visual appeal all play a part of it. Check out these tips to create a grea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t landing page, or reinvent the one you already have.

The structure

People arrive at your site looking for answers. They scan to see if they’re in the right place and assess whether it’s going to be a quick and

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

asy visit or a long grinding one. Your landing page is the welcome wagon inviting them in and feeding them the information they need. The structure of the page will either pull them in and encourage them to fulfil

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your goal, or distract and cause them to cut out of there before getting the whole picture.

The structure of the landing page in general should be matching that of the banner, ad or link they clicked on to get t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hem there. So for example, if your PPC Ad is targeting SEO articles, your landing page should discuss exactly that. If a Victoria Secret’s Ad for lingerie shows up and you click on it, you will be transferred to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a landing page with the exact image and structure of the ad.

The visuals

• Copy placement – Strategic use of copy and graphics will catch the visitor’s attention. Don’t muck up the page with large, distracting g

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

raphics. Use plenty of whitespace and place your message in the central portion of the page rather than placing information down the sides, where the focus can be lost quickly. Keep the copy short. The visitor exp

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cts a precise message, so don’t choke it up with tons of mindless prose.

• Beauty is in the eye –Use a consistent color palate. If you have advertising or banners that link visitors to your website, make sure the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

concept and color scheme match across the board. It’s also a great visual indicator for the visitor because they can easily identify that they’re still in the right place.

• Simplify – Remove any distracting elem

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ents like advertising banners, links, or additional blocks of information from the page and get down to the specific message.

The goal

Before you design the landing page, decide what the goal of the page will be

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

If you’re looking for newsletter subscribers, the goal will be to have the visitor enter their information and become a member of your mailing list.

Be a sleuth

Do your research. Keep your visitors in mind when

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

building your landing page and tailor it to suit their needs. By narrowing your options and focusing on your visitor, you’ll stay on target.

Keep your focus

Keep the focus on you. You’ve dangled a large poster

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oard over their head and pulled them in. Now that you’ve got them, don’t give your visitors a reason to wander.

Use a call to action

A call to action, such as ‘subscribe now’ or ‘get this offer’ reminds the vis

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tor why they are on your website. Place them toward the top of your page. For uses that want to click, it allows them to find it easily. For those who are still deciding, it’s a great reminder.

Many sites place t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he consultation form or contact form directly on the landing page, which may not be such a bad idea. Again, you need glaring calls to action. Don’t add several useless links on the page that will take the visito

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

back to your main site; rather include the links that will get them to actually purchase your product/service.

Write like a pro

No, you don’t have to hire one to look like one. What’s the best way to come off l

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ike a professional? Create landing pages with no grammatical or spelling errors. I recently hit a website offering ‘discount holideys.’ As I clicked out of there, I pictured the four-star flea-bag motel by the swa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

pland I might have booked if I stayed.

Reassure

People get leery when they’re asked for their personal data. If you’re asking for personal information, make sure you have a credible privacy policy to back you up

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What everybody wants. Consistent, full-load clients. You can reach this goal by creating the following then ways to get your service more visible. Just think of the time you put into your training and refining your skills for coaching. When you realize that only marketing and promotion attracts new clients to you, isn't that what you need to do now?

What does it means for us to be loyal to our customers? First of all it seems to be easier to take for granted customers loyalty to us and bemoan what we think is a lack of loyalty to us. Each repeat order from a customer can be a sign of their loyalty.

Best-selling author, popular keynote speaker, sales and customer service coach, and President of Customersatisfaction.com, Dr. Gary S. Goodman, sayswhen you run into a string of bizarre customer service encounters it may be the universe's way of saying, change your routine!

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