Main Subject - Internet and Businesses Online

Carefully structured emails will boost your effectiveness. Poorly structured emails are likely to end up in the trash. Use SMARTS to structure your emails. It will help you ge

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t your readers attention, get your message across,tell your reader what you want to happen and why and then follow on with the key details. Your signature block gives you an o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

pportunity to leave a lasting impression.

Putting SMARTS into your emails

Subject line: meaningful first impression
Message: get it across in the firs

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t line

Action: tell them what you want to happen

Reason: give them a reason to do it

Trigger: make it easy for them to take action

Signature: l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eave a lasting impression Subject line, use it wisely

Good subject lines give the receiver a reason to open the email. Meaningless or blank subject lines ri

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sk leaving the email unopened or worse, trashed.
A good subject line states clearly what the email is about. Best to avoid terms like "an offer you cannot refuse" "read

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

this" or "open this first". Most people find they can easily ignore such blatant attention seeking.

Message

Most people make up their mind about an email in the first

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

few lines. So it is foolish to leave your message until the end.

A good start-up goes something like "A quick reminder of things you need to do before next week's team meetin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g." A bad one is "Oh well another monday. Just a follow up on our conversation last week when I said I would send you a reminder about next week." I am not saying the tone of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the whole email should be brisk. You can deal with the niceties later but first get your message across.

Action you want as a result of the email

Make sure you don't

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

leave people with that "So what?" feeling. Make it clear what action they should be taking as a result of the email. If there is no action let the receiver know that as well.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

"This email is to keep you informed. John and I have got it covered."

Reason they should take the action

People always like reasons they should take action, so unless

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you are the boss and have an autocratic style, give them one. "We are all getting a bit pushed on this project and the CEO would like the meeting to run smoothly and efficien

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tly so everyone can get back to their tasks."

Trigger for action

You want a response from your email, a reply or a resulting action. A trigger is something that makes

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

it easy for the recipient to do what you want. Give them the details of a meeting, a hint at the best way to get started or a little push to get going. "The meeting is on the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

11th and starts at 11am prompt. It think it is going to be really useful." or "We need to get going with this one, we don't want the last minute panic we had last time."

S

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ignatures leave a lasting impression

Your signature block gives you a great opportunity to leave a lasting impression. Have several signatures that you can choose from. I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nclude a link to your website (consider linking to a webpage directly relevant to the email message). If your email software has the capability of attaching an e-business card

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

- use it.

Remember put SMARTS into your emails

Subject line: meaningful, first impression
Message: get it across in the first line
Action: te

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ll them what you want to happen

Reason: give them a reason to do it

Trigger: make it easy to take action

Signature: leave a lasting impression

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are powerful strategies that business owners can use to dramatically improve their sales, income and bottom line.

If you want to improve your prospecting effectiveness, stop leading with SOLUTIONS in your sales prospecting calls and voice mail messages. Instead, lead with the PROBLEMS that you help prospects solve. This approach will attract the interest of a larger percentage of your prospects, produce higher close rates, and generate more profitable sales.

As a child, were you reminded of the war years or the starving children in India? Did anyone ever make it clear to you how feeling guilty or 'being greedy' can relieve the pain of the war years? Does this upbringing help (or hinder) your desire to make money now?

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