Main Subject - Business

1) People judge themselves by their intentions. Each and everyone one of us believes we are doing the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

right thing. Thus, acknowledge that the other person’s actions or words are correct and proper (as s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

een by that other person). Even when someone’s behavior appears completely absurd, that person most l

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ikely believes it is justified.

2) People judge others by their actions. This means you are being ju

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

dged by the perceptions you create with your words and actions. For example, if you act angry, even t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hough you feel otherwise, you will be judged as being hostile. If you sound helpless, even though you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

feel otherwise, you will be judged as being ineffective. Thus, choose actions and words that are con

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

istent with the impression that you want to make.

3) You can accept anything without agreeing with i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t. It's simply a matter of acknowledging the reality that someone else believes an idea. In fact, the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

re would be less conflict if we recognized a) others might be right and b) we might be wrong. Then we

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

could engage in an honest dialogue about our differences.

4) Always begin with diplomacy. Strong le

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

aders allow small indiscretions and adsorb minor mistakes. They react with courage, understanding, an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d purpose. They use courtesy and diplomacy to negotiate solutions because this always leads to a bett

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

er result. After all, no one has ever had to apologize for being courteous.

5) Everyone deserves to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e treated with respect. When you treat others with respect, you demonstrate how you want to be treate

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d.

6) Everyone has valuable ideas. Everyone is an expert in some area. Everyone has valuable talents

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

. Your job as a leader is to help others excel at expressing their ideas. Effective leaders attract p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eople to them by making it easy for them to communicate.

7) Effective communication is your responsi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

bility. Even if the other person's ability to communicate seems to be less than what you expect, it i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s still your responsibility to make things work. You must increase your effort, rather than reduce it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Prevention is the best cure. It's true. A little care and caution can prevent a disaster from happening. Especially while on the job, employees need to look out for themselves and others. There is no room to be careless about materials used. Following the safety manual will definitely yield returns later.

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If you are sending out corporate communication to your employees, vendors and team members there are some things that you need to know. One is that you must send them out on a regular basis and a consistent basis.

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Main Subject - Keys to Effective Communication

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