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    Feedback at Work - Give and Take
    What can you say to your employees and how can you say it?
    Where can you give and get feedback?
    How can you bring out the best in your staff?
    How do you handle difficult interchanges without inflaming the situation?
    How do you respond to critical feedback
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    yourself? These are common questions, many of them reflecting frustration and fear of dealing with the 'hard stuff' of managing people. But employee feedback doesn't have to be difficult.

    Positive feedback, when you tell people they've done well, should be easy. For example:
    • thanking people for doing a job we
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    l
  • commending them for solving a problem for you
  • discussing progress with teams and praising their commitment
  • celebrating successes when team members' combined efforts have paid off


  • This is the kind of feedback that everyone enjoys; the kind that motivates employees to perform well consistently.
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    Here are some more practical strategies for improving feedback at work.

    Give Feedback to Encourage People

    Give feedback to spur people to continue 'putting-in' great effort, or to help them through setbacks, or when employees lack confidence or skills. Respect people for the value of their time, their work and their c
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    mmitment. Show your respect with words that make people feel good.

    Try saying, "You're right!" when someone successfully challenges an idea or work practice. Ask, "Can you spare a few minutes?" when you need to interrupt someone at work. Then wait for the positive reactions.

    Use Feedback to Overcome Negativity

    A leade
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    must remain optimistic at all times, but how can you convert negativity into something positive? When someone says, "That's a stupid idea!" you could respond, "How could we change it to make it more realistic?" Or when an employee says, "We tried this last year and it didn't work", you could reply, "Perhaps, but what if we look at wh
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    at went wrong and do things differently..." Always try to turn the attitude around to considering other possibilities.

    Coaching is the Best Feedback

    Coaching is the best kind of feedback. Coaching is based on mutual respect, strict confidentiality and trust. A coach believes that people are able to change the way they
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    perate and achieve more, if they are given the opportunity and are willing to do something about it.

    Questioning is a fundamental skill of coaching. A coach asks questions to:
    • assess where the person might need help
    • discover how s/he can best help
    • help people find solutions for themselves.


    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    Turn Criticism into Constructive Feedback

    Avoid employee feedback that however unintentionally criticizes the person rather than their actions. If you leave them feeling humiliated and resentful, they will be even more reluctant to change. You can't ignore the problem if something is obviously wrong, but there is a differe
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    nce between attacking the person and constructive feedback.

    Talking about a "bad attitude" is unlikely to be helpful because the employee won't know what they need to change. Telling someone they are incompetent or lazy is a personal attack on their character and will probably lead to an emotional response.

    Constructive criticism me
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ns starting from a different perspective. Your criticism should be factual, impersonal and timely. The value of changing their behavior must also be clear. You might say, "This week I've noticed you've been late to three sales briefings and now you want to leave early today for a dental appointment. When you behave so casually the res
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    of the team feel resentful and tomorrow someone will have to do your work for you. So what can we do about it?" Now here's a chance for the person to respond.

    Giving Feedback in Really Difficult Situations

    Some situations may have you feeling anxious and finding the right words to say at that moment may not come easil
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    y. So, next time you are feeling uncomfortable about an impending confrontation, try this four-step plan:

    1. Prepare yourself - checking facts and positions, dealing with feelings.
    2. Approach the situation constructively - using the right words that you have prepared.
    3. Deal with excuses - respectfully.
    4. Make sure
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    eople can do what they say they will.

    Encouraging Feedback from Others

    Do you listen carefully when your staffs complain about a customer or a situation? Or do you dismiss their comments because they haven't happened to you? As a business owner or manager you need feedback to find out immediately if something is wrong,
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    or to hear what a customer has said, or if relationships are growing tense.

    How do you encourage that kind of feedback? Listen attentively to what people have to say. This is quite different from hearing, which is a mostly passive physiological response. True listening isn't all that easy, and takes practice and many slip-ups. Really
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    listening - actively listening - involves having an open body posture, warmth in your voice and paraphrasing what the other person is saying. Try listening to your staff, actively listening, even though your schedule is full and business is frantic, and see how trust develops.

    Accepting Negative Feedback

    Negative feed
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ack? It's a little like letting the genie out of the bottle and then finding you can't put it back. However, accepting negative feedback gracefully and gratefully is a skill practiced by great leaders. Remember, though, other people may not be aware of how to give negative feedback diplomatically, like you have. So take a deep breath
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    nd swallow your pride.

    You may find these guidelines useful when receiving negative feedback.
    • Listen without interruption - you may learn something of real value.
    • If you hear something you don't agree with, simply say, "That's interesting!" and discuss it at the end.
    • Ask questions to clarify what exactl
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    y went wrong; what you did or didn't do.
  • Acknowledge what is true, but don't necessarily change your position - you may have good reasons for your actions.
  • Before taking any action ask for time to think and then get back to the person.


  • Can feedback really help to improve working relationships and product
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    vity? Remember, feedback doesn't always have to be negative. Start by looking for occasions when you can give positive feedback and remember to plan carefully for the occasions when you have to give negative feedback - and make it constructive. Try some of these ideas and see what happens.

    2006 (c) Jennifer McCoy. All rights reserved


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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