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Main Subject - Do You Speak And No One Listens
Do you speak and no one listens?
When things are going well in the workplace we rarely consider the language we use to co
When things are going well in the workplace we rarely consider the language we use to co
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
mmunicate. However, there are times when we need to get a message across or find clarity in a situation and there will be
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
a barrier to understanding. This is a common problem within organisations and one that can be easily solved if we take t
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
he time to listen. This may sound a simple solution nevertheless very few of us listen effectively and sometimes this can
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
lead to conflict.
Each one of us uses a representational system to communicate with the most common systems being Visual
Each one of us uses a representational system to communicate with the most common systems being Visual
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
, Auditory and Kinesthetic (vision, hearing and touch). What you will find is that if you need to be in rapport with som
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
eone it really helps if you can speak their language. For example if someone is visual they will use references that will
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
be associated with vision like, “I see what you mean”, “you are being very short sighted” and they will paint a picture w
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
hen they describe situations giving you really specific details. In order to communicate effectively with a visual person
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
there will be times when you will have to mirror this language for example during coaching sessions, annual appraisals an
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
when you want to persuade someone to understand your point of view.
If you are communicating with an auditory person you
If you are communicating with an auditory person you
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
will find references to hearing in their language. For example “listen to me”, “clear as a bell”, “I dropped a clanger”
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
etc. Now, if your own representational system is visual and you use visual references when speaking to an auditory person
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
you will find that you may not always be in rapport with this person. However if you can change your own references to m
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
atch theirs you will get responses like “I hear what you are saying” or “that sounds right” to indicate understanding.
Th
Th
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e final example is the kinesthetic person who will refer to feelings when communicating and will use words “like keep in t
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ouch”, “I feel terrible”, “this feels right” etc. As with the other two examples you will find it easier to communicate
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
with this person if you can use their language for example “you will feel fantastic when you finish this project or “I fee
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
l very proud of your efforts this year”.
In summary communication works best when listening takes place. Start listening
In summary communication works best when listening takes place. Start listening
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
today and pick up as many referential systems as you can. Then see the results when you match the style of communication
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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