Main Subject - Business

The greatest road block in communication is our tendency to evaluate or make judgments once you hear or see something. This is our natural urge

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

. We usually agree or disagree to a statement from our point of view. Sometimes we take a neutral stand too. Suppose this statement on which yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

u evaluate has greater emotions, feelings and a strong message then your reactions will be heightened. Either you approve or disapprove the att

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

itude expressed. This impulse to evaluate any emotionally meaningful statement from our point of view is what blocks interpersonal communicatio

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n. If you ask why, it’s because of difference in background, experience, positive or negative attitude or level of motivation.

One more

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

factor is important, it’s the vision you have. Your vision can be micro or macro or both. To throw light on micro and macro vision, I wil

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l give an example; some one with a micro vision will be like a frog in the well. It just knows what happens around it or in the well. To have a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

macro vision is like seeing through the hawks or eagles eyes. You have a good vision of the entire region. You know everything around you. You

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

can anticipate and analysis things well.

Communication between two persons will be successful either if they both have a micro vision or they

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

both have a macro vision and if when both have a micro and macro vision then communication and understanding will be excellent. But if one has

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a micro vision and other a macro vision then surely communication will fail. That’s why I said our tendency to evaluate as soon as you h

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ear a statement will result in not to hear what exactly other person meant and hence misunderstanding leading to negative communication.

The s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

olution is very simple first learn to listen what others say, understand it properly, clarify it and eliminate all misunderstanding then make j

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

udgments. It seems simple but it is difficult for most of us. Listening with understanding and taking clarification will help to build up a vis

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ion which is matching. This helps to understand other person’s point of view and their vision which help to reach a good judgment. For ex

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ample a Manager who listens to his employee is more likely to engender trust and thus honesty. And when employees tend to talk straight because

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Manager is ready to listen and without fear of reprisal, it will boost their self confidence as the employee finds that the organization value

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s their input.

Judgments or evaluation should be done only after careful listening with understanding, elimination of all confusions and achie

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ving clear clarity on each others views. Sometimes we will have to consider the short run and long run goals too, not just the micro and macro

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

vision. So, the combination of all these factors along with the basics mentioned at the beginning facilitates excellent positive communication.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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