Main Subject - Business

If you want to guarantee disaster, huge expense and seriously challenge your health in your trade show marketing, follow this simple form

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ula. Although these top 10 tips are somewhat humorous, they are unfortunately based on real-life observations I have made in many trade s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ows.

1) Think you know everything, even if you’ve never attended a travel trade show. You’re convinced travel trade show marketing is for y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ou because everyone else seems to do it. Plus you’re not sure what other tourism marketing to do.

2) Don’t do any pre-show promotions to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

egional customers and prospects. You don’t want to spend any more money because your cheap or max’d out your credit card. You figure it’s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he trade show management’s job to get people to the show.

3) Never talk to show management and don't read the manual before the show. You

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

believe that all they want to do is try to sell you more space or inform you about an additional union cost they forgot to tell you about

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

4) Design and build the booth yourself in your spare time. Proudly place your company name across the middle of your display in large 4” t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ype; “Joe’s Fun Trips”. Load up the booth and table with dozen’s of small photos your 7-year old niece took with “Brownie camera.

5) Don’

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

talk with your staff or create show goals. Put your old Uncle Albert in the booth since he knows your region and trips better then anyone

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

even though he’s hard of hearing and shy. Don’t have or practice a strategy on how to approach prospects.

6) Arrive just in time for the s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

how because you want to avoid extra lodging costs. Carry and move all your booth supplies and avoid the expense and hassle of shipping and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

handling.

7) Consider everyone in the show a prospect. Try to coral everyone that’s walking by. Tell everyone what’s better about your trip

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s and why everyone else’s stinks.

8) Give everyone several of your expensive new 4-color brochures. You invested the majority of your tou

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ism promotional money into the new brochures and you want to make sure everyone has one.

9) You and old Uncle Albert will work the weeklong

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

booth yourselves. Don’t drink water. Eat tradeshow concessionaire fast food exclusively. Attends late night hospitality suites, drink all

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the free beer you can and party with associates every night. Forget your breath mints.

10) Jump into operations when your get back to the o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

fice. Wait for all the calls and new clients from your travel trade show marketing to come pouring in.

If you want the top tips for how-t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o exhibit successfully, read my other articles on travel trade show exhibiting on my website or here at EzineArticles.com. It doesn’t matt

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r what industry you are in. Successful trade show exhibiting is something you can learn and prosper from - unless you are old Uncle Albert

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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I read an amazing statistic in an article written by the Canadian Management Centre. “The average company loses half their customers in 5 years and half their employees in 4 years?. This has significant impact to overall customer, employee, investor and supplier loyalty.” Wow! Think about that statistic. 100% customer turnover in 5 years and 100% employee turn over in 4 years. Management at all levels must understand the changing role and importance of front-line customer service operations to achieve the core mission of the business, i.e., customer retention, customer acquisition, customer satisfaction, employee retention and increased profitability.

Do you operate a home-based business and find you are overwhelmed with paperwork at the end of the day? This quick tip will help you keep your business and personal receipts separate to save you time when you do your bookkeeping.

You have started a new business, or your business has expanded. You need office space, and buying property is not an option. What do you do? Go for leased office space. Before you sign an office lease, you need to keep certain things in mind.

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Main Subject - Trade Show Marketing Misery - 10 Deadly Mistakes That Spell Disaster!

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