Main Subject - Business

When marketing industry information and articles in trade journals it makes

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sense to be certain that the information going into the trade journal fits t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

he trade journal’s readership and offers new information to the industry tha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t cannot be gotten in other places.

All too often we see filler or articles

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in trade journals, which come from other industries. For instance perhaps

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you have seen an article for life insurance in a building magazine for const

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ruction. Sure, everyone needs life insurance, but what does that really hav

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to do with the construction industry or the building trade? Not much.

How

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ever, there may be some relevance to the building industry and if you are a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

life insurance salesperson who is writing articles in trade journals in orde

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r to attract new clientele through the byline at the bottom of the article,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

then you need to use your knowledge base to come up with a correlation betwe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

en the building industry and life insurance which fits.

All too often those

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

who write trade journal articles for public relations purposes do not custo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tailor the article enough to make it industry specific. Generally we see a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n extra sentence in the center of the article and one or two sentences at th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e end of the article and a lead in paragraph or two or three sentences at th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e start of the article.

Unfortunately, it is obvious when reading the artic

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

le that the article has nothing to do with the industry and it really does n

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ot belong in the trade journal at all. I hope you will consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The Indian textile and garment industry is completely independent on itself i.e. from fibre manufacturing to the finished garments without sourcing it from other countries. India is becoming the most preferred destination for sourcing readymade garments for the international market. Various garment export companies are coming up with clothes that are fashionable keeping international trend in mind and also of good quality. Many international brands also source readymade garments from Indian market.

Most of us would like to become, or to think of ourselves as, strong leaders. There is something appealing about the idea of creating and pursuing a vision and influencing others to support the necessary transitions.

From cell phones to SUV’s even shampoo ~ big business is willing to pay millions to connect with their potential customers. How are you going to even begin to compete with such fierce competition? Don’t even try.

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