Main Subject - Business

Strengths and weaknesses in interaction with each other often create exciting and some times hard to handle dynamic in relationships. It is also a topic that is not too often discussed i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n a mature and open manner. I might fear that talking about my strengths might be labeled as boasting. Weaknesses might be avoided becaused they make me feel vulnerable and, well, weak.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

I have several people who have a much easier time with making a list of their weaknesses than to talk about some of their strengths. When asked to share their strengths they go silent an

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d have to ask people around them for help. Of course I have also encountered the opposite type, the one who immidiately lists three to four strengths, but is totally unable to even think

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of one weakness.

A word I tend to implement when dialoging with people to use instead of weakness is the words “area of improvement”. For if we find that there is something that we are

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ot so good at, then it is also reasonable to think that that is an area of my personality where I have the biggest potential for growth and improvement.

Another interesting perspective

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

on strengths and weaknesses is found in a tool called SDI®, which is an inventory of our strengths in relation to other people. The inventory was developed by Elias Porter and you can re

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d more about it at www.personalstrengths.com, the website of Personal Strengths Publishing. Porter labels weaknesses as overdone strengths. This is a very interesting way to look at it.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Say for example that you consider yourself to be not so good at putting forth your opinion in group discussions. Most of the time you sit quiet, observing what the others are saying. One

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

might then say that you are “weak” in the area of expressing your personal opinions to the group. If we use the perspective of Elias Porter, we would exchange that and say that you inst

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ad are overdoing your strength, in this case listening. You listen so intensely and so much to the others that you forget about yourself. Instead of thinking that you must find some way

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o strengthen yourself so you dare and can speak more often in the group, you should instead do less, less of your strength, i.e listening.

This might sound like a small difference, but

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the change of perspective has meant so much to many people I have encountered.

I once met a man who was considered a steamroller by his co-workers. They felt he just ran them right over

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

with his opinions and views of things. The conflict filled atmoshere changed drastically when they were instead able to appreciate his powerful strength in being a driving force in the g

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oup. What would a group without someone to drive it forward be? A stand still sportscar with phenomenal rescources but with out the ability to move the accelerator towards the floor. The

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

person we are talking about here felt seen and appreciated when the group changed their view of his behavior and he felt he did not have to try as hard to feel important in the group.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

his lead to him being more relaxed and more receptive for the feedback about his overdone strength, meaning being perceived as a steamroller. He was able to listen deeply and with the ne

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

found trust this dialogue created in the group he was able to use somewhat less of his overdone strength and this in turn made a huge difference in the groups work and efficiency.

To c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

reate a climate where we can honor each others strengths and support one another in the work on our so called weakness, that is a key great success in group work. It is taking a giant le

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

p on a path of respect, effectiviness and deep human satisfaction that is worth immense amounts of money to any business and enourmous amounts of love to a family.

Markus Eriksson

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Everything Your Parents Did Not Tell You About Strengths and Weaknesses

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