Main Subject - Business

Motivation is the key ingredient for success in any organization. You can have all the technical skills in the world; however, if you can’t motivate your team, you will not achieve success. As a leader, a maj

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ority of your job is to motivate others to succeed so that everyone’s goals are accomplished.

The following are eight quick tips to motivate your team:

1. Everyone Has Motivation
Your employees are

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

motivated on some level. It is your job to find the level of their motivation and move your employees to the next level.

2. Listen to WIIFM
I wake up every morning listening to a very important rad

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o station, WIIFM. I hope you do too. WIIFM stands for What’s In It For Me? To truly be a motivator, you must always be in tune to your employees’ WIIFM. Find out why it is beneficial for your employees to d

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o a task, etc. Once you find out the employees’ motives, you find out how to motivate them.

3. It’s about Pain or Pleasure
Motivate your employees toward pleasure or away from pain. You motivate

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

oward the pleasure by providing recognition, incentives, and rewards for doing a good job. You motivate away from the pain of a corrective action, losing a position, or doing a poor job. The key to this motiv

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tion is to be consistent with all your employees at all times.

4. Give Me a Reason
Do it because I said so! Well, with our educated workforce these days, that doesn’t work anymore. Employees like

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to know why tasks are being requested of them so that they can feel involved and that the task has worth. Let your employees know why doing the task is important to you, the organization, and for them.

5.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Let Me Understand You
Take time to show sincere interest in your employees as people. Understand what your employees are passionate about in their lives. What are their special passions? What are th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ir personal needs? What brings them joy or pain? What are their short-range and long-range goals? Once you understand the answers to these questions, you can move them to a new level of motivation, because yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

cared enough to ask the questions and show interest in their success. Once you understand your employee’s needs and goals, they will take more interest in understanding and achieving your goals.

6. Make

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Me Proud
Napoleon Bonaparte once said, “A soldier will fight long and hard for a bit of colored ribbon.” Give your employees the opportunity to be proud of their work. Reward team members publicly fo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

a job well done. Give them an opportunity in a team meeting to explain how they accomplished the job. Have your organization’s Director, President, Vice President, etc., give recognition to these employees b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

personally sending a note, recognizing them in an organizational or team meeting, or creating a “Hall or Wall of Fame” recognition for employees that really have gone beyond the call of duty.

7. Expect the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Best
Expect the best and your employees will rise to that level. How do you do this? You do it with the words you use. Are you expressing positive expectations, or are you using words (kind of, sort

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

of, we’ll try, we have to, we haven’t done that before, and that will never work) that communicate negative expectations? What does your body language say about you? Does it say, “I’m ready to take on any cha

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lenge, and I expect you can also;” or does your body language say “Please don’t give me another problem. I can’t handle it.”

Do our recognitions and rewards move our employees to do their best? Do we consiste

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ntly communicate our standards and expectations for the best? Do we coach our team to always do better?

8. Walk the Talk
Our employees model our behavior. If we are confident about a major change

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in the organization, our employees will follow our behavior. If we come in late and leave early, guess what will happen? Remember, even when you don’t think someone is watching…they are always watching. Set

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the example for others to follow.

Apply these eight simple rules of motivation and you, too, will have the skills to motivate your team to be inspired, innovative, self-directed, and highly productive employees

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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