Main Subject - Business

Is the culture of team building in corporate America causing unseen damage to corporate growth and efficiency? One of the greatest concepts in today's corporate America has been the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

emphasis on team building, but could it now be causing a rusting of the individual drive, effort and creativity that is also important to the free enterprise system?

As a consultant

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and corporate officer I've always been a proponent of the team concept. The value and contribution of a well-developed team is not at issue. What I've become concerned about what is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

potentially, a mutation of the team culture.

I’ve seen some organizations where the emphasis on teams was so strong that an imbalance in the creative development of some employees w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s sacrificed for the benefit of “team think.” This group think mentality, while very effective in some areas, when over emphasized, can stifle that vital element necessary to furthe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ring corporate goals. Some companies have mistakenly used the concept of team- building before they were adequately trained, confusing it with employee-participation.

For managers,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he key question to ask yourself and explore with your leaders is this; are we sacrificing creativity and individual merit in the way we promote team effort? If so, trying a more bal

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nced approach may be the answer. Stressing individual assignments on some projects or using teams for only special projects, at least temporarily, may help your staff to become more

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

self-reliant and more creative.

My purpose here is to suggest that you take another look at how your organization manages teams, not whether the concept works. How can you and your p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eople be even more productive? Are you too focused on one method? If you work alone, as an entrepreneur with a 30 second hallway commute to your office daily, you may be wishing tha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you had a team to work with, at least at times. However the odds are, that by necessity, you are more innovative than your corporate brethren. How both sides can improve on this wi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

l be a subject in the next Justin Times.

COMMUNICATIONS TIP

What do your e-mails look like? I mean the format, especially in initial business communications. Recently I saw an e-mail

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rom an experienced businessperson who has also been a professional writer and editor. It was written in all lower case, no formatting with very long paragraphs. It was not only dif

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ficult to read, it looked unprofessional.

E-mails to friends and known associates is one thing. How we present to the world is another.

NETWORKING TIP

Have you ever attended a busine

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s networking event or been a member of a weekly networking group? If so, you may have noticed that there is either a high drop out rate or that many in the group don’t seen to do we

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l through the contacts they are making. Why not?

The next time you’re at one of these events, observe and you’ll likely find some people who look like a cat about to pounce, waitin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

for the person talking to finish so that they can say what they want to say. This person is usually clueless to other’s needs or concerns, and it shows. People naturally sense this a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd will react accordingly.

In any networking affiliation, either personal, group meetings or through the Internet, be a supporter, a buyer, or provide some- thing of value through a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

vice, links or introductions to someone else who you may know who might be able to help the other person in the group. Listen closely without thinking about what you are going to sa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

next.

If you are one of the few supporters, and not many will do this, others will want to know more about you. This, ultimately is the key to your successful networking experiences

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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