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Main Subject - Building an Extraordinary Team
Have you ever participated in a team or led a team that delivered less than stellar results? If you've had this experience-and most of us have- then your team was likely missing one or more of the characteristics of high functioning teams. A high functioning team can accomplish things a group of independently functioning individuals can never accomplish. This is hardly earth According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product shattering news. So if highly functioning teams are so important, why do so few teams deliver results? As the Total Quality Management movement gained momentum in the United States in the 1980's, there was a heightened focus on teams. Teams were often used as a forum for surfacing ideas on process improvements that would help manufacturing become more efficient, and when t ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in hese process teams were successful, an additional benefit of teams was realized: teams could also help improve employee engagement and satisfaction. Eventually, companies grew to understand that happy employees created happy customers, and while the emphasis on teaming remained, the strategic reason for teams was often forgotten. Teams were often formed only as a "feel good" lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. device to make management feel like they were doing something. As a result, individuals and organizations became increasingly dissatisfied with the teaming process. In cases where teams don't work, it's often because team members have been chosen based on availability instead of specific skills and abilities. And many times, teams are assembled as a way to keep the troops here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe happy by providing them a forum to provide input, without a full organizational commitment to translate their input into something meaningful. These approaches are a waste of time. In his best selling book, "The Five Dysfunctions of a Team," Patrick Lencioni uses the story of a fictional team to elegantly illustrate five very simple characteristics that must be present for d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro a team to be fully functional. Ensuring the presence of these characteristics will help ensure that the collective work product delivered by your team will be extraordinary. The Heartbeat of an Extraordinary Team Often when a team comes together the primary motivators of team members are to impress, protect, judge or criticize. Because they operate with the assumption tha ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc "it's a jungle out there" and they feel pressure to be perfect, people are conditioned to value strength, power and results. Weakness, vulnerability or mistakes are to be avoided at all costs. Unfortunately, when "strength" and "power" rule, there is no ability to assemble on neutral territory, admit to the unknown and create solutions from a place of learning rather than easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi share answers from a place of knowing. What is missing is trust. The basic element of trust is the heartbeat that continuously feeds and nurtures teams. Trust allows team members to shift to a place of collective learning that's critical to the success of a team. Trust is so fundamental to the team process that without it, a team cannot be successful. Regrettably, ensurin nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically g an atmosphere of trust is often overlooked. Here's what happens in teams without trust: • People avoid conflict and don't say what they really think in a misguided attempt to maintain harmony. Unfortunately, all this does is send conflict underground, allowing passive aggressive behavior and secret agendas to flourish. • People fear retribution for articulating an opini and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ n outside of what's generally accepted in the organization. Thus they either learn to "tow the party line" or find another job. • Individuals conceal their weaknesses and mistakes due to a focus on defending themselves and/or advancing their careers. This prevents members from engaging in healthy dialogue and debate which inhibits the development of creative solutions. • ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi People judge and criticize in an attempt to protect their individual power base. Building Trust as the Cornerstone for Extraordinary Teams Without trust, the other four dysfunctions of a team are allowed to flourish. It prevents healthy conflict and makes it virtually impossible for the team to realize the benefits of comparing and contrasting different opinions in an envi ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a ronment of respect and healthy debate. When potential issues-be they technical or interpersonal- are not aired, real commitment to a decision or plan of action cannot take place. Team members simply pay lip service to agreed upon goals and do their own thing anyway. When they don't really buy into the group goals, they avoid accountability both for themselves and other tea dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod members. They avoid accountability because they are not sure what is expected of themselves or their co-workers. This creates an environment where each member becomes more focused on their own career than the results of the group. And obviously, you can't have a successful team if each member is more focused on their own goals than the team goals. The Role of the Leader cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin The executive team or team leader plays a crucial role in determining the success of a team. How they behave sets the tone for the rest of the team. In order to create an environment of trust, the team leader must be willing to be vulnerable. They must be willing to take risks in order to show other team members that it is safe to do so. Taking risks makes room for healt tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen hy conflict but the team leader needs to be careful not to immediately jump in when things get heated. The leader needs to have a healthy tolerance for respectful, and sometimes emotional debate. If the leader shuts down conflict, team members learn that conflict is "dangerous" and don't develop the ability to drive through the conflict that is an inevitable part of develop t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel ng creative solutions. The leader must also ensure a consistent focus on results. If team members feel there is an over focus on keeping peace, protecting sacred cows, or burying potentially negative issues, they will read it as permission to do the same. What You Can Do to Turn the Tide Establishing trust first requires that team leadership, whether formal or informal, a ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust uthentically models vulnerability and risk taking. Secondly, a process involving an intentional focus on creating trust will help build the cornerstone that leads to achieving extraordinary results. Some ideas for the process include: • Personal sharing of individual stories in a way that the team learns both the unique talents as well as the personal triumphs and challeng y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products es of individual members. • Personality and Behavioral Preference Profiles. Popular tools and assessments for this include DiSC, Meyers Briggs (MBTI) and Birkman. These types of assessments provide a non-threatening way for people to understand the strengths, weaknesses, thinking styles and communication styles of each team member. They help teams come to appreciate the d . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de fferences among them. • 360 Degree Feedback – An experienced coach can interview individual team members and debrief the overall team on concerns, fears, opportunities and other themes and patterns that exist within the team. When shared in the appropriate way, a coach can help a team use these collective insights to build a solid foundation of trust. Extraordinary teams a elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip re not created by accident. Although they may have a high level of conflict they also have a high level of trust. They also have strong leaders who can both model team behavior and allow a certain level of trust. Read Patrick Lencioni's book "The Five Dysfunctions of a Team" to learn more about you and your team can achieve the results you want. Copyright (c) 2006 Tim Lin tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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